Blink-182 Rewards Fans Who Uploaded Unauthorized Clips On YouTube

from the nicely-done dept

Nearly two years ago, we wrote about an interview with Tom Delonge from the band Blink-182, in which his views on the music industry seemed very closely aligned to exactly what we've been saying for years:
The one thing I've learned is that, like any other type of art, it evolves. So if you're a business that supports a type of art, you need to evolve with the art. Now, a lot of things have happened that have made creating art a lot easier with the computer. And it's also made the distribution of art a lot easier.... What I have chosen to believe is that if you look at your band with a modern filter, your band has so much potential to have all these different elements about it. You can create all this really cool merchandise and concert/live experiences. You can create a really cool portal on your website. You can mix all these elements together and I always believe that if the tools are available, you can monetize all these other elements, and not really worry about selling the record. In fact, I believe that, you should take down every barrier and put as much music out there for free...

In my mind, the way the music industry is changing is that music is easier to make and it's easier to give away for free. And that will enable the band and the music and the art and everything to be bigger than it's ever been. It's just how do you collect that and how do you build your business...
So it comes as little surprise to find out that the band has decided to do something cool with fans who "infringe." As a whole bunch of you have been sending in, the band created "the film festival you didn't know you entered," in which they (with the help of AT&T who appears to be sponsoring the band) collected a bunch of unauthorized YouTube clips and put them together in a montage to launch their first new single in eight years:
The key is in the opening text:
AT&T helped us search YouTube for every instance of fans using our music without our permission.

And then we rewarded them for it.

Thanks for being a fan.
Always nice to see yet another band who recognizes the importance of connecting with fans rather than treating them like criminals.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    icon
    Hulser (profile), Aug 4th, 2011 @ 12:15pm

    Why didn't they just ask YouTube?

    "AT&T helped us search YouTube for every instance of fans using our music without our permission."

    So...AT&T has their own version of YouTube's Content ID?

     

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  2.  
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    PrometheeFeu (profile), Aug 4th, 2011 @ 12:18pm

    You know what's the saddest thing? Some jerk is going to sue them for copyright infringement.

     

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  3.  
    identicon
    Anonymous Poster, Aug 4th, 2011 @ 12:18pm

    Re: Why didn't they just ask YouTube?

    Or, you know, they just searched for "blink-182" and looked up every video that wasn't an audio-only video or an official blink-182 video.

     

    reply to this | link to this | view in thread ]

  4.  
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    Chris ODonnell (profile), Aug 4th, 2011 @ 12:19pm

    Yeah, but this sort of thing only works previously really popular but mostly out of the public eye for the last 8 years pop punk bands.

     

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  5.  
    identicon
    Max, Aug 4th, 2011 @ 12:23pm

    Interesting

    Google Reader says "This video contains content from UMG. It is restricted from playback on certain sites."

     

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  6.  
    identicon
    A. Fan, Aug 4th, 2011 @ 12:24pm

    One of my favourite bands just became a bit more favouriter.

     

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  7.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 12:27pm

    This is potentially the biggest instance of copyright infringement ever perpetrated. Have the two large industrial concerns AT&T and Blink-182 thrown down their gauntlets and joined us in our corner?

     

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  8.  
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    DannyB (profile), Aug 4th, 2011 @ 12:32pm

    Quoted within article...
    The one thing I've learned is that, like any other type of art, it evolves. So if you're a business that supports a type of art, you need to evolve with the art.


    Noooooo!

    Shouldn't the art have to (d)evolve with the money and obsolete business models?

     

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  9.  
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    DannyB (profile), Aug 4th, 2011 @ 12:33pm

    Re:

    Your comment is unclear. Some jerk is going to sue who? A fan, or the band?

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 12:33pm

    It cool. It's perhaps proof they don't have anything else going on either. Who knows?

     

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  11.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 12:46pm

    Re: Re:

    its perfectly clear. some fan is going to sue the band for misusing their video

     

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  12.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 12:53pm

    Another techdirt false dichotomy: Either you're a fan or you're a criminal.

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 12:58pm

    Re:

    Copyright infringement is against the law. Only criminals break the law.

     

    reply to this | link to this | view in thread ]

  14.  
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    Mike Masnick (profile), Aug 4th, 2011 @ 1:10pm

    Re:

    Another techdirt false dichotomy: Either you're a fan or you're a criminal.


    Huh? I have never said any such thing. I have only pointed out that there are some who treat their fans as fans, and others who treat their fans as criminals. I don't think fans should be criminalized. It's some of the folks in the industry who seem to think that.

     

    reply to this | link to this | view in thread ]

  15.  
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    Hulser (profile), Aug 4th, 2011 @ 1:13pm

    Re: Re: Why didn't they just ask YouTube?

    Or, you know, they just searched for "blink-182" and looked up every video that wasn't an audio-only video or an official blink-182 video.

    Well, right. That was kinda my (sarcastic, indirect) point. The wording "helped us" just seemed a bit odd to me. It implied some rather complex process (as in Content ID) rather than just a simple search.

     

    reply to this | link to this | view in thread ]

  16.  
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    Mr. LemurBoy (profile), Aug 4th, 2011 @ 1:18pm

    I love it so much when I see stuff like this. Totally made my day :)

     

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  17.  
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    Mr. LemurBoy (profile), Aug 4th, 2011 @ 1:19pm

    Re:

    Not sure if serious.

     

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  18.  
    identicon
    Cowardly Anon, Aug 4th, 2011 @ 1:20pm

    Re: Re: Re: Why didn't they just ask YouTube?

    Or, maybe, they offered the man power to weed through the results.

    That's why I took it to mean anyway.

     

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  19.  
    identicon
    out_of_the_blue, Aug 4th, 2011 @ 1:20pm

    CORPORATE sponsorship.

    I didn't gloss over your blithe minimizing: "(with the help of AT&T who appears to be sponsoring the band)". A Google search reveals that this is a major and direct link; they're openly and vigorously promoting it. -- To what end isn't clear, but it's just GIANT AT&T using a band to advertise, SAME OLD METHOD, so DOESN'T support your notions, Mike, this is just RANK COMMERCIALISM, rather sickening.

    http://www.zacks.com/research/get_news.php?id=216p0599
    "With AT&T's support, via the HTC Status(TM) and Facebook programs, this tour is really going to deliver the most in-depth experience for our fans."

     

    reply to this | link to this | view in thread ]

  20.  
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    DannyB (profile), Aug 4th, 2011 @ 1:22pm

    Re: Re:

    > Huh? I have never said any such thing.


    You should know by now that anonymous cowards are always going to put words in your mouth. They'll also accuse you of having a position that you never said you stood for. They'll even accuse you of having a position you've expressly disclaimed.

    So why do you stand for hurting puppies and kittens?

     

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  21.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 1:22pm

    Re:

    I didn't see these guys giving away their music before they became multi-millionaires via cd sales...

    That the song is horrid crap not worth purchasing probably doesn't hurt either.

     

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  22.  
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    :Lobo Santo (profile), Aug 4th, 2011 @ 1:23pm

    Re: CORPORATE sponsorship.

    Pish tosh, sir.

    The is "Rank commercialism" PLUS treating the fans like fans rather than like criminals.

     

    reply to this | link to this | view in thread ]

  23.  
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    Marcus Carab (profile), Aug 4th, 2011 @ 1:40pm

    Re: Re: Re: Re: Why didn't they just ask YouTube?

    More likely it's just part of their sponsorship deal - a fancy version of "presented by"

     

    reply to this | link to this | view in thread ]

  24.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 1:44pm

    "AT&T helped us search YouTube for every instance of fans using our music without our permission.

    And then we rewarded them for it.

    Thanks for being a fan."

    ----- NOW WE HAVE YOUR IP Addresses!!!..MWAHAHAHAHA!

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    DS, Aug 4th, 2011 @ 1:46pm

    Blink-182 Rewards Fans Who Uploaded Unauthorized Clips On YouTube, But Punishes Everyone Else With Ears

    I fixed it for you.

     

    reply to this | link to this | view in thread ]

  26.  
    identicon
    Jed, Aug 4th, 2011 @ 2:14pm

    If I like you...

    If I like you (a band, a company, etc.) and what you produce/sell I will buy your stuff. Even if I don't have to (its available for free etc.) Because I want to support you so that you will make more stuff.

    Also, I liked the song but I am a fan of Blink-182 and I like their sound.

     

    reply to this | link to this | view in thread ]

  27.  
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    Liam (profile), Aug 4th, 2011 @ 2:43pm

    Re:

    erm... no they don't.

     

    reply to this | link to this | view in thread ]

  28.  
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    Donny (profile), Aug 4th, 2011 @ 3:20pm

    I'm really taken by that quote:
    "AT&T helped us search YouTube for every instance of fans using our music without our permission.

    And then we rewarded them for it.

    Thanks for being a fan."

    Sometimes the best arguments are the ones implicit in the statement. I'd like to present just the above - no further explanation - to a pro-DRM/take-down individual and see what they make of it.

     

    reply to this | link to this | view in thread ]

  29.  
    identicon
    Lawrence D'Oliveiro, Aug 4th, 2011 @ 3:44pm

    Re: Another techdirt false dichotomy: Either you're a fan or you're a criminal.

    I think what the AC means is that fans can be fans and still be criminals, too.

     

    reply to this | link to this | view in thread ]

  30.  
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    David Muir (profile), Aug 4th, 2011 @ 4:09pm

    Re: CORPORATE sponsorship.

    The idea remains illustrative. The corporate sponsorship embellishes the idea that big money can be involved even when the concepts of "free" and "connecting with fans" are used in a business model. You can see the Techdirt Insight community and other corporate ties and easily figure out that "commercialism" is not one of the things that this blog stands against. And advertising is still a valid way to monetize content, even though this blog has highlighted other innovative ways as well.

     

    reply to this | link to this | view in thread ]

  31.  
    identicon
    Nicedoggy, Aug 4th, 2011 @ 5:31pm

    http://blogs.forbes.com/davidewalt/2011/08/03/felicia-day-dragon-age-redemption/

    When you treat people with respect is respect you get back, just ask Felicia Day.

    She is making more money then in her previous career and all she does now is to give free content to the public LoL

     

    reply to this | link to this | view in thread ]

  32.  
    icon
    Atkray (profile), Aug 4th, 2011 @ 5:54pm

    Re: Re: Re: Re: Why didn't they just ask YouTube?

    I don't think AT&T used weed to help them search, probably just the band members.

     

    reply to this | link to this | view in thread ]

  33.  
    identicon
    mojo, Aug 4th, 2011 @ 7:25pm

    Re: huh?

    Can someone translate this into english?

     

    reply to this | link to this | view in thread ]

  34.  
    icon
    The Groove Tiger (profile), Aug 4th, 2011 @ 7:34pm

    Since 1979, copyright infringement has been responsible for the death of over 9 million tubes.

    The Techdirt Piracy Cartel alone has sponsored over half of those deaths.

    Please, think of the tubes.

     

    reply to this | link to this | view in thread ]

  35.  
    identicon
    Anonymous Coward, Aug 4th, 2011 @ 8:31pm

    not in germany :(
    http://imgur.com/Ydh5K.png

     

    reply to this | link to this | view in thread ]

  36.  
    icon
    Just John (profile), Aug 4th, 2011 @ 8:58pm

    Re:

    The funny part is, that is what I was just thinking.
    The band made a great move there, but how come I smell someone else coming after them saying "I did not authorize the use of my image in their video for use of many lots of money. I want money now too."

    Or something like that...

     

    reply to this | link to this | view in thread ]

  37.  
    icon
    Just John (profile), Aug 4th, 2011 @ 9:06pm

    Re: Re: Re:

    You hurt puppies and kittens?

    I will report you to the Peta organization.

    You will see when 100 nude actresses are standing outside your door protesting what it means to cross puppies and kittens, and Peta.

     

    reply to this | link to this | view in thread ]

  38.  
    icon
    Just John (profile), Aug 4th, 2011 @ 9:10pm

    Re: CORPORATE sponsorship.

    Yes, I agree with you 100%.

    Who do businesses think they are, trying to advertise.

    Who do businesses think they are, trying to make money.

    We should boycott all businesses that advertise.

    We should boycott all people who support advertisement.

    Except, I will not be there with you when you make this bold move, because I like my technology, and do not want to live in a cave. I also do not like the barter system, or making all my own stuff...

     

    reply to this | link to this | view in thread ]

  39.  
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    PaulT (profile), Aug 5th, 2011 @ 2:03am

    Re: CORPORATE sponsorship.

    ...and nothing Mike has ever said rules out corporate sponsorship. This 100% supports his notions, as it's the way that content is used to promote, not who pays for it, that's the issue usually argued. Nobody's against labels, for example, only the idiocy they usually act out.

     

    reply to this | link to this | view in thread ]

  40.  
    icon
    PaulT (profile), Aug 5th, 2011 @ 2:05am

    Re: Re: huh?

    It's a mild mockery of the "Masnick effect".

    Basically, earlier in this site's life when new models were being discussed, some moron would come in say "yeah but it will only work for X". If an unknown was successful, they said it wouldn't work for big bands. If a name act tried it, they said it wouldn't work for unknowns.

    The pattern was quickly noticed, and mocked out of general usage.

     

    reply to this | link to this | view in thread ]

  41.  
    icon
    Chuck Norris' Enemy (deceased) (profile), Aug 5th, 2011 @ 6:41am

    Re: Re:

    Speeding is against the law. Only criminals speed.

     

    reply to this | link to this | view in thread ]

  42.  
    identicon
    HothMonster, Aug 5th, 2011 @ 7:24am

    Re: Re: Re: Re:

    "You will see when 100 nude actresses are standing outside your door protesting what it means to cross puppies and kittens, and Peta."

    ?? thats what happens? I kill kittens then

     

    reply to this | link to this | view in thread ]

  43.  
    identicon
    Me, Aug 11th, 2011 @ 12:26am

    Mmm I wonder if AT&T payed them anything for it?

    Would be nice if artists could just get sponsored, and release their music for free. ^.^

    Tho. I doubt it.

     

    reply to this | link to this | view in thread ]


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