We've been talking about the first Humble eBook Bundle, which launched recently, and has taken off really successfully. Over the weekend, it zoomed past $1 million in money raised. As author John Scalzi (whose book Old Man's War is included in the bundle) noted, if Humble Bundle purchases were counted by the NY Times every one of the authors would be on the best seller list. Think about that for a second.

More than 70,000 people have bought these books in just two weeks, and the folks at Humble Bundle passed along the news that the current average price of $13.94 (which keeps on rising, as people pay over the average to unlock all the extras) far surpasses all of their previous bundles. And yet, people keep telling us that there are no business models that work and that people won't pay for stuff when they can get it for free? When do we finally put those two bogus assumptions to rest?