from the how-to-piss-off-fans dept
As was widely
expected, the producers of the big budget Hollywood movie,
The Expendables have joined the coalition of the clueless with the producers of
Hurt Locker in deciding to
shakedown some of the movie's fans. Once again, using law firm Dunlap, Grubb & Weaver under the name US Copyright Group (whose existing lawsuits of this nature haven't gone too well so far), a lawsuit lumping together 6,500 unnamed people accused of file sharing has been launched. As with the previous lawsuits, the intent here is just to suss out names attached to the IP addresses, at which point they'll be sent misleading and threatening letters, which suggest they pay up to have the lawsuits against them dropped. Of course, as with previous such lawsuits, I'm sure there will be a quick back and forth as someone points out that lumping all of these defendants into a single case is not proper, and it'll depend on whether or not the judge is reasonable to see if the case will actually move forward.
Still, it kind of makes you wonder what the producers of
The Expendables are thinking. The studio, called Nu Image, is pretty much deciding to purposely piss off a large group of fans, just at a time when they're apparently working on a sequel. Nothing in this action will make any of those people more interested in paying money to see any more movies from Nu Image in the future. In fact, about the only thing it will do is give a large group of people an excuse
not to pay to see Nu Image movies. And for what? To get a tiny group of folks who downloaded the movie to pay a few thousand dollars -- a large chunk of which just goes to the lawyers? That's not exactly a brilliant business strategy.