Making your own carbonated soft drinks has a few benefits -- from knowing where all the ingredients came from (eg. no brominated vegetable oil) to getting the satisfaction of creating your own custom flavoring. It's not quite as simple as punching a button on a vending machine, but it's not exactly rocket science, either. Here are just a few links on being your own soda jerk.

• Sodastream has been around since 1903, but it went public on the Nasdaq in 2010 and started expanding its DIY soda making system to take on the big soft drink makers. But marketing itself as an alternative isn't always easy, and it had to change its 2013 SuperBowl commercial to remove Coke and Pepsi logos. [url]
• The secret recipe for a can of Coca-Cola isn't just getting the mixture of caramel coloring and phosphoric acid right; there are also a zillion other details from packaging and distribution that have been optimized. The top of the aluminum can is actually a different aluminum-magnesium alloy from the rest of the can, engineered so it can have a pop-top and still withstand the pressurized contents. [url]
• When making your own soda, be sure to use 100% essential food oils that are rated food grade. Recipes to make Open Cola and the "original" Coke are available, but there's a bit of set up involved. [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.

Breakfast is supposedly the more important meal of the day. But does it matter what you eat for breakfast? There are plenty of incredibly unhealthy-sounding breakfast menus, but people are always coming up with even more outrageous breakfast items. Here are just a few examples of how kids can start their day.

• PepsiCo has a breakfast soda called Kickstart -- a Mountain Dew-flavored beverage with caffeine and some fruit juice and added vitamins. Are you a backer for 92 milligrams of caffeine in a 16oz can? [url]
• All kinds of deep fried foods can be found at county fairs, and deep fried breakfast cereals are no exception. Last year, the San Diego County Fair offered several kinds of breakfast cereals in a hot, crispy slightly chewy and delicious form (if you like fried stuff, and who doesn't). [url]
• If there's an important state-wide standardized test, students should eat a good breakfast before they take it -- and they can get a free meal from McDonald's for taking the FCAT (in Florida) in 3rd to 11th grade. And if anyone can correlate higher test scores with the students who ate at McDonald's.... [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.

Oh, the benefits of incumbency.

Sodastream is a cool new company that allows consumers to make their own carbonated beverages at home.  Given its popularity, largely due to its ease of use, SodaStream’s stock has been on a run the last few months.  It also possesses the potential to disrupt to established beverage companies like Pepsi and Coke.

Not surprisingly, SodaStream would like to advertise this fact.  In fact, it is so keen on advertising the relative benefits of its product over the more traditional route of buying pre-made soda from the store that the company ponied up for a Super Bowl commercial.  Unfortunately for SodaStream, the ad was rejected by CBS, not because it was too risque, but because it “disparages” other major advertisers (which is apparently more objectionable than borderline softcore porn a la GoDaddy and Mercedes).  As Ad Age reported:

The content of its planned commercial seemed to have concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers: Coke and Pepsi.

We’ve discussed elsewhere CBS’s newfound affinity for the ban hammer, but this isn’t even the first time this has happened to SodaStream.  British regulatory authorities yanked Sodastream’s first major advertising campaign for “being too disparaging towards soda manufacturers like Coke and Pepsi.”

How disparaging was SodaStream that its ads were pulled from television?  Well, it simply pointed out that SodaStream was more environmentally friendly than drinking off-the-shelf sodas because, with SodaStream, “you could save more than 2,000 bottles a year.”  Wow, that is incendiary.  Not safe for public consumption!

It gets better.  Clearcast, the NGO — funded by the British broadcasters — that pre-approves most advertisements for British television, reportedly offered this rationale for pulling the ad:

The majority decided that the ad could be seen to tell people not to go to supermarkets and buy soft drinks, [and] instead help to save the environment by buying a SodaStream. [SodaStream] was also told that it constituted denigration of the bottled-drinks market.

Hypocritically, U.S. broadcasters have allowed Pepsi to air Super Bowl ads that bashed Coke directly, as Ad Age also pointed out:

Interestingly enough, Pepsi has scored big points with viewers over the years by showing Super Bowl ads with Coke deliverymen abandoning their employer wholesale for a sip of a Pepsi drink.

Moral of this story:  Pepsi and Coke can attack each other over trivial differences in their products, but don’t attack the business model of big incumbent advertisers.

Fortunately, there is an upside for SodaStream.  All the controversy that these ads have stirred has generated a buzz around them.  The SodaStream “banned Super Bowl ad” has already generated more than two million hits on YouTube in two days and generated a media buzz around the company itself.  And that’s without having to splash $3.8 million worth of cash for a Super Bowl commercial.  Another example of the Streisand Effect in action.

[SodaStream is running a commercial during the Super Bowl, but it was forced to replace Coke and Pepsi with fictional soda companies.  However, that ad only has a little more than 17,000 YouTube views in the last two days.]

Cross posted from Project-Disco.

Water fountains have improved somewhat over the years, but soda machines are really getting quite advanced. Not just limited to refrigerating sugary beverages, these vending machines are going to start tracking consumer behavior and offering some entertainment along with a frosty refreshment. Here are just a few examples of high-tech vending machines trying to connect with customers to sell more soft drinks.

• A Coca-Cola vending machine in South Korea will dispense free Cokes if you dance for your drink. The machine uses a Kinect controller and promises not to make fun of your Gangnam-style moves. [url]
• Intel has demoed a Coke machine that uses one of its Core i7 processors so that it can handle a giant touchscreen interface with interactive videos. Hopefully, the blue screen of death won't inconvenience too many thirsty patrons. [url]
• Vending machines are going to start telling you how many calories are in the beverages they sell. Pretty soon, these machines will also start guessing your BMI and suggesting diet sodas... [url]
• The Coca-Cola Hug Machine was dispensing free drinks to people who hugged the vending machine. Getting to first base with the soda machine didn't offer any additional benefits. [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

The Cola Wars have been over for a long time. As usual in war, there are no real winners -- just a lot of wasted spending. Now that we're giving peace a chance, here are just a few lingering concerns over these dark-colored soft drinks.

• Coca-Cola and Pepsi are going to modify their recipes a little bit to reduce the amount of caramel coloring and 4-methylimidazole in their colas. Otherwise, a California law would require a cancer warning label since the 4-methylimidazole in the coloring is a known carcinogen. [url]
• There was a fairly complex conspiracy theory behind the introduction of New Coke which suggested that Coca-Cola knew how badly the new formulation would taste to consumers, but that the company made it in order to replace sugar with HFCS. Bonus points for definitively debunking this conspiracy theory... [url]
• If you've ever seen a demonstration of a can of cola dissolving teeth, you might be a bit freaked out by the phosphoric acid listed in the ingredients of many sodas. But the dose makes the poison, and the concentration of phosphoric acid in soft drinks shouldn't worry anyone. [url]
• To discover more food-related links, check out what's floating around in StumbleUpon. [url]  

By the way, StumbleUpon can also recommend some good Techdirt articles, too.

There are a lot of different soft drinks targeting nearly every conceivable market. It's almost amazing that potable water is generally free, and there's still a multi-billion dollar industry for non-alcoholic beverages. What are they putting in water that people just can't get enough of? Here are just a few examples.

• If you want to make your own do-it-yourself sodas, there are a bunch of home carbonation systems that'll add some CO2 to whatever kind of water you like. Maybe OpenCola will get popular with the kids again. [url]
• A new type of soft drink comes in an aerosol-powered bottle and sprays an orange-flavored foam. If only this were a more popular beverage, there might be a pepper-spraying cop remix for it... [url]
• Ever wonder why people use Kool-Aid as a mixer for all kinds of drugs? Spoilers: It's cheap. It's an easily mixed powder that can be adjusted for taste. It's brightly colored to mask other ingredients. It has no known interactions with medicines. And there's one more reason... [url]
• To discover more food-related links, check out what's floating around in StumbleUpon. [url]  

By the way, StumbleUpon can also recommend some good Techdirt articles, too.

The famous Pepsi Challenge was reportedly introduced by John Sculley, but despite the conclusion that more people prefer Pepsi, Coke still seems to outsell Pepsi in most (not all!) parts of the world. The original formulas for both colas seem to be in the public domain, but copycat colas haven't exactly caught on. Here are a few other drinks that have a long way to go before getting into a cola war.

• A moonlighting chemist makes some unique soda flavors when he's not developing prescription drugs. Sounds more legit than developing recreational drugs in his spare time... [url]
• Dr. Pepper doesn't want you to drink Dr. Pepper with real sugar in it. No more Dublin Dr Pepper if it wins its lawsuit. [url]
• There may be a new category of beverage that is not quite hard or soft -- containing synthetic alcohol. And it won't be reserved just for Starfleet officers anymore. [url]
• To discover more food-related links, check out what's floating around in StumbleUpon. [url]  

By the way, StumbleUpon can also recommend some good Techdirt articles, too.