- Researchers interested in an academic career, beware! Apparently, in recent years, it's become popular for universities to evaluate prospective hires based on their "h-index," which reflects both the number of publications and the number of citations per publication. However, a recent study has shown that current mathematical models that predict a scientist's future performance based on their past performance aren't reliable and shouldn't be used in career advancement decision processes. [url]
- Getting depressed because you can't get funding? Don't Despair... A study has found that grant size doesn't strongly predict a researcher's scientific impact. [url]
- Traditional metrics used to gauge a researcher's scientific impact are inadequate, since they typically assume that all co-authors of a paper contribute equally to the work. Now researchers are proposing a new metric that takes into account the relative contributions of all co-authors to establish a more rational way of determining a researcher's scientific impact. [url]
- This takes the cake: A new study has found that scientists are terrible at judging the importance of other researchers' publications. Apparently, scientists rarely agree on the importance of a paper and are strongly biased by what journal the paper is published in. Also, the number of times a paper is cited has little relation to its actual scientific merit. [url]
by Joyce Hung
Mon, Nov 11th 2013 5:00pm
by Mike Masnick
Thu, Dec 24th 2009 6:25pm
from the questions-worth-asking... dept
Rupert Murdoch's protestations aside, there is no doubt that Google is driving vast amounts of traffic to websites run by traditional media companies. In recent years, most of BusinessWeek.com's growth came from search optimization and direct traffic. Up until only three years ago, the number one referring domain at BusinessWeek was always a portal until Google's popularity replaced Yahoo Finance and MSN Money as the top referrer. Search--largely Google--now accounts for some 45% of the traffic at BW.com, up from less than 20% in 2006. That simple little box is driving vast amounts of advertising inventory (and therefore revenue) to the site. It's a similar story everywhere else.Indeed. It's the point we've been trying to make for ages. Newspapers were always in the community building business. They would bring together a community of folks and then sell their attention to advertisers. That was the business. But they thought they were in the news delivery business, and that's confusing them -- leading them to do things that are anti-community and anti-relationship (registration walls, paywalls, etc.) that actually harm the value of the community and limit that. Thus, people are going elsewhere for community -- whether it's other media publications or social network sites -- and newspapers are lashing out at the wrong party: the one who sends them traffic.
In the war between the traditional media brands and Google, the old cliche about biting the hand that feeds you is certainly in play. Some of the complaints from media can be attributed to sour grapes. Many incumbents resent that most efforts to find information on the Web no longer starts with a brand. It starts with Google which is largely brand agnostic. So, in effect, Google has become this massive transaction machine, and as everyone knows, transactions are the antithesis of relationships. If a brand wants a relationship with its audience, Google is getting in the way. It's how Google was able to siphon nearly $22 billion last year in advertising from traditional media. And it's the most obvious proof that media brands have diminished in value. People are more routinely turning to Google to get information, rather than a brand known for its expertise in a given area. They'll google (yes, I'm using Google as a verb) leadership before going to The Wall Street Journal, Fortune, BusinessWeek, or Harvard Business Review. They'll google President Clinton before going to The New York Times, Time, or Newsweek. Why? Because they trust Google to serve up unbiased results; because they want to see what is generally available out there and not tied to a brand, and because most brands no longer wield the power and influence they did years ago.
Instead of complaining about this and threatening to block Google from crawling a site, media companies would do well to step back and more fully understand what they really need to do: rebuild the relationships they have with their readers, viewers, users. To offset the massive transaction machine that Google is, media brands need to focus on restoring relationships with users. That's why "user engagement" is not an idle phrase to throw around but is essential to making a brand successful online. Original content isn't enough. Gee-whiz tech tricks aren't enough. Neither is a fancy design or a search trap gimmick. You need an audience that is deeply and meaningfully engaged in the content of a site, so engaged in fact that many of those users become collaborators, and that requires tremendous amounts of work and editorial involvement with the audience.