from the 1996-is-calling...-it-wants-its-idea-back dept
We were just wondering why the NY Times doesn't seem to understand the basic workings of the internet, and perhaps the answer is just that they're still a decade behind the rest of us. The company's digital unit has now launched an offering called "My Times" which just about every observer is noting seems remarkably similar to MyYahoo, just more than a decade after Yahoo launched MyYahoo. The NY Times is hyping up the fact that the site will have NY Times reporters recommend their favorite sites, but that's hardly compelling since it's really not that difficult to find popular sites these days. I think there are some really fantastic reporters at the Times, but it seems that the people figuring out the company's digital strategy need to update themselves to the current decade.