Last month we wrote about the British pop band McFly, who had announced that it was ditching its record label, because the label wasn't interested in experimenting with new ways to get music to fans. So now that the band is independent, it's jumped right on the bandwagon of experimentation. In fact, it's following the footsteps of Prince, back before he started freaking out. That is, they've done a deal with a big UK newspaper to distribute copies of their new album for free with the newspaper (thanks to Nick for sending this in). As we've noted in the past, this is a fantastic strategy for both newspapers and musicians. It helps both sides quite a bit, which is exactly what the band sees, noting that they just want to get more fans, and are hoping more will come see them on their latest tour.

Yet, of course, it's not making some happy: specifically those who have based their entire business models around the concept of selling plastic discs. Music retailers flipped out when Prince did this, and it's likely that they'll be upset about McFly as well. But, you don't jump into the next generation by appeasing the old generation. Also, the article quotes a former recording industry exec who complains that if bands keep doing this, record labels will lose money and won't be able to find and promote new bands. That's missing the point, of course. It assumes that it's the record labels skilled hand that is necessary in finding and promoting new bands -- which is not true at all. The same guy also suggests (in a video on the site) that record labels also won't want to give tour support. That's also quite ridiculous. If the band is making so much more money from concerts now, the smart label will still give tour support, after making sure that it gets a cut of the touring revenue as well. And, if the record labels decide not to do it, then have no fear that concert promoters will step in and provide the necessary support in their place.

We've been pointing out why record labels should still have a place in the modern music landscape, if they're willing to change their business models to meet with the new marketplace reality. However, if they keep doing stupid stuff, they're not going to get very far. Reader SteveD writes in to point out that, McFly, a popular British pop boy band -- the type of band that you would think is one of the few that still fits into the sweet spot of the major label marketing machine -- has ditched their label and is considering "pulling a Radiohead" in letting their fans set the price. I'd encourage them to pull a Reznor instead, as the Nine Inch Nails experiments are much more well thought out in terms of the business model.

Either way, the key sentence in the article explaining why the band split from the label:

The band felt that their old label wasn't embracing those changes and are keen to experiment with new ways of getting music to fans. Tom said: "There's not a set way of doing things anymore. Now, especially with stuff like downloads, or giving music away, there's so many options for what you can do."

If that's not an indication of a record label shooting itself in the foot, it's hard to see what is. This is the type of band that could use a big label's help in distributing the music in the most effective manner, and the label is refusing to help. No wonder the record labels are struggling. In this case, by the way, the label was Island, a subsidiary of Universal Music, which has been one of the most proudly thick headed labels in trying to understand the new digital landscape.