There's been plenty of attention paid to Sweden's new IPRED law, which requires ISPs to hand over identifying information on those accused of file sharing -- but we've already noted that all the law is really doing is driving people to alternatives, such as encryption. And, now, it appears that even ISPs are recognizing that it just makes good business sense to better protect their users. Broadband Reports points out that a Swedish ISP, Bahnhof, has started destroying its own log files, rather than hand them over to authorities. The company's CEO notes that nothing in the law requires ISPs to keep log files -- but only to turn over what info has been retained. It seems likely that Bahnhof may have just convinced a bunch of folks to see if they can sign up for new broadband from the company. Any bets on how long it takes Sweden to pass a new law requiring ISPs to retain data for a certain period of time? Even the CEO admits that's likely -- but notes that it will show this is nothing more than a witch hunt by the entertainment industry:

"And then the legislators will have to step up and say they want to have data storage, not to catch terrorists but to help record companies and the movie industry in the hunt for file sharers."

With Sweden's new antipiracy law in effect, it seems that one industry is getting a nice boost: apparently there's a lot of new interest in encrypting your internet traffic, and services that provide encrypted VPN services are getting lots of new business. This, once again, points out that near total pointlessness in playing Whac-A-Mole over file sharing. It just become an endless game where each side continues to elevate itself, and it makes it that much more difficult in the end for the entertainment industry to do what it will inevitably be forced to do anyway: start building business models that embrace file sharing. But the further they push users of such services underground, the more and more difficult they'll find it to embrace these services down the road. Each attempt to knock out these services or their users only comes around to backfire on the industry itself.