from the zero-to-sixty dept
With 2009 showing very strong ticket sales, the movie industry seems to be doing a good job of giving people, who are perhaps looking for a bit of escapism, a reason to get out of their houses. Furthermore, IMAX and 3D continue to boost ticket sales and draw huge lines for movies like Monsters vs. Aliens. Fast & Furious rumbled onto the big screen this past weekend, generating $72.5 million in ticket sales in three days, already earning more than the previous installment of the series, The Fast & the Furious: Tokyo Drift. At Mann's Chinese Theater in Hollywood, movie-goers have yet another reason to check out the film on the big screen. The theater is equipped with 15 computerized movie seats that move, shake, tilt, and rumble to match the action on-screen. As a result, viewers are immersed more fully in the film, an experience not easily reproduced at home for which the Chinese (and one other theater in Arizona) are charging an extra $5 per ticket. We've said this many times before, but maybe the movie theaters are finally starting to understand the concept that it's the experience, not just the content, that gives people a reason to go out to see movies at the theaters.