Want to know what the toughest gig in show business might be? Perhaps it's teaching the major record labels how to adapt to new technologies from within. Digital Music News has a list of 34 former execs at the various major labels, whose role it was to help get those companies up to speed on new technologies and new media -- all of which were "pushed, fired, or otherwise jumped ship over just the past few years." While the stories behind what happened to the different individuals may be different, from those on the list who I'm familiar with, there's a common refrain: the label they worked for had no real interest in embracing what the technology allowed. They hired these execs because they thought that just hiring such people would fix their problems, but then they generally didn't like what they were hearing... which is why they all ended up moving on.