from the to-enable,-or-not-enable,-that-is-the-question dept
Those are the thoughts in my mind when I see reports of emerging ads/deals technology like Facedeals.
Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.Find out which of your friends is willing to deal in illicit eyeballs, folks, because we've just gone Minority Report. Before your creepy-siren goes ballistic, keep in mind that this is strictly an opt-in service that users would have to allow on Facebook. On the other hand, the privacy settings for Facebook were supposed to be transparent as well and we've already discussed how well that's working out. There's an extremely fine line to walk here, and I don't want to come off as a luddite, but I'm afraid that not enough users of Facebook will want to opt in to something like this unless they're really shown some value in it which they can't refuse.
Unless that happens, the above description is probably going to scare people. I don't think the other details on their site help much, either.
The check-in app must be authorized via your Facebook account. With your help, the app verifies your most recent photo tags, using those to map the physical appearance of your face. Our custom-developed cameras then simply use this existing data to identify you in the real world. Personalized deals can now be delivered to your smartphone from all participating locations — all you have to do is show your face.Sure, all I have to do is show my face and any place with one of these cameras (which I may not know when I enter the store) will check me in on Facebook. This is in stark contrast to the manual check-in on apps like Foursquare. It's all I need to be minding my own business, doing some shopping, and have my friends see Facebook checking me in to "Dirty Randy's Video Store". Nah, I think I'd opt out.