Lady Gaga's Manager Would Like To Give Her Next Album Away For Free... If He Could
from the not-up-to-him dept
It's been clear for a while that Lady Gaga understood the power of free music, using it in a variety of promotions, saying she didn't care if people downloaded her music, because it only got more people to go see her live and emphatically saying she thinks albums cost way too much. She thought that $0.99 was a better price for an entire album, rather than per song.
Now, as Robw was the first of a few of you to point out, her manager has said that, if it were up to him, he'd give her next album away totally free -- with the focus on getting it as much exposure as possible, knowing full well that he'd make that up through greater fan support elsewhere.
Now, as Robw was the first of a few of you to point out, her manager has said that, if it were up to him, he'd give her next album away totally free -- with the focus on getting it as much exposure as possible, knowing full well that he'd make that up through greater fan support elsewhere.
"If it was up to me, I'd give away the next album and put it on every handset that I can put it on, to get that scale," he said. "You can't be scared to fail. Sometimes we're going to get big results, and sometimes you learn a lesson, make an adjustment and move on."Of course, some will immediately point out that since it's not up to him, such comments are meaningless. He can say that and "pander" to fans, even if he doesn't really believe it. But, of course, there's no reason to believe he doesn't mean it. And in an era when so many top musicians are being pressured to toe the industry line about how evil "free" is, it's certainly nice to see one of the biggest (if not the biggest) pop stars in the world, and her management, recognizing publicly that the business model these days isn't in selling music directly.





