stories about: "toho"
by Mike Masnick
Wed, Apr 27th 2011 7:06pm
Toho, the company that holds the rights to "Godzilla" is somewhat notorious for enforcing its rights on others for daring to use the suffix "zilla." It's now targeting a two man mobile app development firm for its Fingerzilla game, with particular concerns about the imagery used to promote the game:
Because, apparently, Toho can't tell a finger from its own monster. The company behind Fingerzilla, Inert Soap, notes that this is just a silly parody of Godzilla. Of course, fighting Godzilla (well, somewhat literally) probably isn't much fun for a small company, even if it wants to give Toho the finger...
by Mike Masnick
Tue, Aug 11th 2009 2:48am
from the this-should-be-fun dept
We all know that Monster Cable has a long history of being overly aggressive when it comes to trademarks, but it's not the only trademark "monster" out there. Apparently, Toho, the owners of the trademark on the monster Godzilla are equally, if not more aggressive. In Godzilla's latest battle, he's not taking on Mothra, but Comcast. Apparently, Comcast is running some sort of ad campaign for "Comcast Town" which looks sorta like its own version of Sim City. But within this Town, there's a monster that will sometimes stop by and destroy things... and (yup) that monster bears a passing resemblance to Godzilla, and Toho is not happy. And, apparently, you don't want to make Godzilla's lawyers angry (yes, mixing fictional angry character tag lines here...). Comcast, for its part, denies that the character is Godzilla, though Toho doesn't buy it. Of course, you might ask where's the actual "harm" here, as it would seem to only help advertise Godzilla and Godzilla movies -- though, Toho would likely argue that the harm is in Comcast not licensing the character (or the potential idea that this makes Godzilla "generic").