Breakfast is supposedly the more important meal of the day. But does it matter what you eat for breakfast? There are plenty of incredibly unhealthy-sounding breakfast menus, but people are always coming up with even more outrageous breakfast items. Here are just a few examples of how kids can start their day.
We know it's not good for us, but why are we so addicted to processed foods? Part of it is related to convenience, but perhaps the real reason is because processed foods taste good -- that is, if you like a lot of sugar, salt, and fat. As much as we would like to not think about it, a lot of science (and money for research, development, and marketing) goes into designing the perfect-tasting junk food that will have people coming back for more. Here are a few examples of how science is being used to trick our taste buds.
Sodastream is a cool new company that allows consumers to make their own carbonated beverages at home. Given its popularity, largely due to its ease of use, SodaStream’s stock has been on a run the last few months. It also possesses the potential to disrupt to established beverage companies like Pepsi and Coke.
Not surprisingly, SodaStream would like to advertise this fact. In fact, it is so keen on advertising the relative benefits of its product over the more traditional route of buying pre-made soda from the store that the company ponied up for a Super Bowl commercial. Unfortunately for SodaStream, the ad was rejected by CBS, not because it was too risque, but because it “disparages” other major advertisers (which is apparently more objectionable than borderline softcore porn a la GoDaddy and Mercedes). As Ad Age reported:
The content of its planned commercial seemed to have concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers: Coke and Pepsi.
How disparaging was SodaStream that its ads were pulled from television? Well, it simply pointed out that SodaStream was more environmentally friendly than drinking off-the-shelf sodas because, with SodaStream, “you could save more than 2,000 bottles a year.” Wow, that is incendiary. Not safe for public consumption!
The majority decided that the ad could be seen to tell people not to go to supermarkets and buy soft drinks, [and] instead help to save the environment by buying a SodaStream. [SodaStream] was also told that it constituted denigration of the bottled-drinks market.
Hypocritically, U.S. broadcasters have allowed Pepsi to air Super Bowl ads that bashed Coke directly, as Ad Age also pointed out:
Interestingly enough, Pepsi has scored big points with viewers over the years by showing Super Bowl ads with Coke deliverymen abandoning their employer wholesale for a sip of a Pepsi drink.
Moral of this story: Pepsi and Coke can attack each other over trivial differences in their products, but don’t attack the business model of big incumbent advertisers.
Fortunately, there is an upside for SodaStream. All the controversy that these ads have stirred has generated a buzz around them. The SodaStream “banned Super Bowl ad” has already generated more than two million hits on YouTube in two days and generated a media buzz around the company itself. And that’s without having to splash $3.8 million worth of cash for a Super Bowl commercial. Another example of the Streisand Effect in action.
[SodaStream is running a commercial during the Super Bowl, but it was forced to replace Coke and Pepsi with fictional soda companies. However, that ad only has a little more than 17,000 YouTube views in the last two days.]
Red Bull made a huge advertising event out of Felix Baumgartner's record-breaking free-fall from the edge of space. But it's not the only food/drink maker to sponsor a space-related promotion. Maybe it's a bit disconcerting that food companies have enough dough in their advertising budgets to fund crazy stunts, or maybe it's awesome that advertising/marketing budgets are being used to fund incredibly cool projects.... Either way, here are a few other examples of sponsored space foods.
Logos can convey all kinds of messages -- and instill a sense of confidence or demonstrate a lack of attention to detail. Some logos are fun. Others are serious. Some company logos don't change very much over a long period of time, but others seem to change with every passing design fad. Some logo re-designs are more successful than others. Here are just a few interesting logo collections of some branding campaigns that you might recognize.
The Cola Wars have been over for a long time. As usual in war, there are no real winners -- just a lot of wasted spending. Now that we're giving peace a chance, here are just a few lingering concerns over these dark-colored soft drinks.
Chemists routinely use equipment like rotary evaporators, centrifuges, and ultrasonicators to extract, separate, and mix various chemicals in the lab. But, the same equipment can also be used to prepare unique and tasty drinks. Why settle for ordinary? Classic beverages are getting a makeover thanks to the creative use of modern technology. Here are a few examples.
There are a lot of different soft drinks targeting nearly every conceivable market. It's almost amazing that potable water is generally free, and there's still a multi-billion dollar industry for non-alcoholic beverages. What are they putting in water that people just can't get enough of? Here are just a few examples.
The sense of taste is surprisingly complex. It's related to the sense of smell, but various foods also have combinations of textures and consistencies that make taste tests an interesting (and difficult to fully understand) field of study. There are "perfect Pepsi's" -- not just a single "good" taste that everyone can agree upon. Here are just some other tidbits on tasting.
The famous Pepsi Challenge was reportedly introduced by John Sculley, but despite the conclusion that more people prefer Pepsi, Coke still seems to outsell Pepsi in most (not all!) parts of the world. The original formulas for both colas seem to be in the public domain, but copycat colas haven't exactly caught on. Here are a few other drinks that have a long way to go before getting into a cola war.
Rikuo: long story short, guy is wrongly named as a taxi far evader in a video, and the judge orders it deleted WORLDWIDE from all sites to be more accurate, he was named in the comments, not the video itself dennis deems: Jay, thanks for that reminder Christopher Best: Andrew Stack was not a member of the Tea Party movement. He was a disturbed individual, and a disgruntled software developer. There's explicit tax law that treats software developers very unfairly if they try to work as independent contractors... yaga: that's very true CB Alana: AJ Seriously just compared arguments against copyright infringment to rape. ... Yeah, nobody should take him seriously at this point. err, against copyright* silverscarcat: seriously? Jay: Glenn Beck asking for a 9/12 movement isn't the least bit suspicious? Along with all of the other issues with the IRS right now? Ninja: I am honestly amused that the community is marking the comments of that "horse" guy as funny silverscarcat: Who takes Glenn Beck seriously? Jeff: did the 'new' comment color bars go away? dennis deems: ya I hadn't noticed until you said that. I don't recall seeing them the last couple days. Mike Masnick: new color bars ran into some big technical problems. :) we took them down while we fix them. fix is currently going through testing and should be back (and better than before) soon. dennis deems: yay! the color bars rule! Jeff: whew! Thought I was going... wait for it... "Color Blind" thanks! I'll be here all day... :-) Jay: @ssc I'm talking more in 2011 at the peak of TP hysteria