by Mike Masnick
Wed, May 20th 2009 2:11pm
Filed Under:
behavioral advertising, clickstream tracking, uk
Companies:
insight ready, nebuad, phorm
by Mike Masnick
Tue, May 19th 2009 8:20pm
Filed Under:
behavioral advertising, clickstream tracking
Companies:
nebuad
Ding Dong, NebuAd Is Dead
from the so-much-for-that-plan dept
ISPs: It Was All NebuAd's Fault!
from the not-us!-not-us! dept
Phorm Secretly Used By American ISPs As Well
from the totally-transparent? dept
But the most bizarre aspect of this is Phorm's claim that its tests with US ISPs was "transparent." If that's the case, it's odd that no one had pointed it out before. That would suggest that it wasn't nearly as transparent as Phorm claims. In fact, it suggests the opposite.
NebuAd In Trouble After Congress Suggests Its Entire Business Is Illegal
from the oops dept
So, of course, if you happen to work at Phorm or NebuAd, you've got a bit of a business model problem (not to mention the potential legal problem). The Register is reporting that NebuAd has now laid off a bunch of employees -- and also dumped its PR firm. Considering the fact that no amount of PR probably could have stopped consumer outrage over how these services were implemented, it seems like the PR firm may have been something of a scapegoat --- or, perhaps, the company just realized that any PR work at this point is simply futile.
by Mike Masnick
Tue, Jun 24th 2008 8:06pm
Filed Under:
clickstream tracking, isps
Companies:
charter communications, nebuad
Charter Communications Realizes People Don't Like Having Ads Injected Into Websites
from the a-slight-miscalculation dept
Charter has now agreed to back off plans to implement this clickstream tracking. However, the most hilarious part is Charter's explanation of why it went forward with this plan in the first place: Focus groups apparently indicated that "most broadband consumers would look upon this service favorably." Well, when you describe it as "enhancing" the broadband experience, rather than spying on your every action to present you with more targeted ads, people might say that. In the future, though, it may help to be a bit more straightforward with focus groups.
by Mike Masnick
Wed, Jun 18th 2008 11:07pm
Filed Under:
clickstream tracking, isps, legality, spyware
Companies:
nebuad
Research Into NebuAd Finds Controversial And Potentially Illegal Tactics
from the not-looking-good dept
NebuAd exploits normal browser and platform security behaviors by forging IP packets, allowing their own JavaScript code to be written into source code trusted by the Web browser. NebuAd and ISPs together cooperate in this attack against the intentions of the consumers, the designers of their software and the owners of the servers that they visit.... NebuAd breaks the rules of acceptable behavior on the Internet. It monitors what you do and see on the Internet, it breaks in and changes the contents of your private communications, it keeps track of what you've done, and if you even know that it's happening, it is impossible to opt-out of it."Perhaps Charter Communications and other ISPs that have signed up for NebuAd should have researched things a little more thoroughly. Congress is already investigating the legality of something like NebuAd, and one assumes that a report like this may find its way to many of those politicians pretty quickly.
by Timothy Lee
Thu, May 22nd 2008 9:43am
Filed Under:
behavioral targeting, clickstream data, privacy, wiretapping
Behavioral Targeting May Be Illegal
from the smells-like-wiretapping dept
A bunch of ISPs have been experimenting with systems such as Phorm and NebuAd that monitor their users' online behavior and create profiles that help third parties create more targeted advertisements. Back in March we noted that behavioral advertising may be illegal under UK law. And last week we reported that Congress was asking some tough questions about the plans. CNet's Declan Declan McCullagh has an in-depth look at American law, and concludes that such systems are probably illegal here too. The problem is that what Phorm and NebuAd do sounds a lot like wiretapping, and wiretapping is illegal under several federal laws. At least three federal laws govern when electronic communications providers can disclose their customers' communications to third parties. One of the key questions Declan looks at is consent: the law generally allows eavesdropping with customer consent, but the exact nature of the consent isn't clear. ISPs have tended to be very secretive about their use of these systems, so at the very least, privacy laws would require that ISPs disclose what they're doing and give consumers a way to opt out. But Declan suggests that this might not be sufficient. Some of the legal experts he talked to think the law would require the ISPs to obtain the affirmative consent of customers before commencing the use of these programs. Since it's hard to imagine customers being enthusiastic about having their ISPs eavesdrop on them, such a requirement might make these programs non-starters.
by Mike Masnick
Wed, May 7th 2008 4:38pm
Filed Under:
clickstream tracking, marketers, opt-in, opt-out
Marketers Freak Out About Mandates To Make Clickstream Tracking Opt-In Only
from the but-what-about-our-data? dept
by Mike Masnick
Mon, Apr 28th 2008 9:01pm
Filed Under:
anti-spyware, behavioral advertising, clickstream treacking, spyware
Anti-Spyware Companies Debate Blocking ISP-Injected Advertising
from the the-battle-continues dept





