Not too long ago, we wrote about how lots of fans of (then) Kentucky basketball player Anthony Davis were creating and buying bootleg merchandise based on the phrase "fear the brow!" which is associated with him because of his prominent unibrow. Of course, after graduating and turning pro, Davis immediately sought the trademark on the phrase, so that only he could profit from it. But now, Stephan Kinsella points us to another college athlete for whom "bootleg" apparel is apparently an issue. LSU football player Tyrann Mathieu has been nicknamed "Honey Badger" after this famous memetastic YouTube video about how "Honey Badger don't care." Not surprisingly, fans of Mathieu want to support him, and have created various apparel and signs and the like, making use of the Honey Badger name, as well as statements from the video. All of this resulted in LSU warning that Honey Badger Does Care and that its "Compliance Office" was sending out cease & desist letters to any products that have the name or likeness of Mathieu, including the phrase "honey badger" accompanied by Mathieu's uniform number (7), his name, image or anything that associates it with LSU.

Now, much of this is because of completely asinine NCAA rules against selling products that advertise student athletes (even without their knowledge or permission). But, the overall concept seems even more ridiculous when you realize that the whole Honey Badger meme comes from somewhere else entirely. Is it really that wrong that fans of Mathieu want to celebrate a player they like?