from the neat dept
A bunch of folks have been sending in the news that popular BitTorrent site Mininova is now making it much easier to monetize your own BitTorrented music. Basically, it makes it easy to sell other things alongside the torrent. This is very much about using the free music to sell related scarcities, such as concert tickets, CDs or other promotional goods. Imagine taking the various tiered upsell solutions that are becoming popular and connecting them directly to your own torrent of the music? As the story notes, at least one indie record label, Beep! Beep!, has signed up and is releasing all of its music via this system -- and even offering those who download a 20% discount on products as a thank you for helping to seed the files:
"It's only fair not to pay for something you haven't heard yet. In our opinion torrents are an excellent way to present you with our music. That's why Beep! Beep! and Mininova have teamed up. We like the fact that you're taking the effort to get to know new music. In fact, we'd like to thank you for downloading and seeding our music by giving you a discount on our hardcopies."But, of course, we'll probably still hear from people about how such torrent sites are destroying the recording industry... even as it helps enable exactly what's coming next.