Jack White The Latest Musician To Experiment With Smart New Business Models

from the another-exception? dept

Every time we discuss musicians or smaller labels that seem to be figuring out how to embrace modern business models by connecting with fans and giving them a reason to buy, we're told that the model doesn't really work beyond a few small "exceptions." Yet, pretty much every day we keep getting sent more and more examples of these "exceptions." At some point we have to wonder what it will take for the disbelievers to recognize that it's not the exception at all. It is the rule.

The latest comes to us care of GrindEFX, who notes that Jack White (of The White Strpies and the Raconteurs) and his own label, Third Man Records, is offering a nice two tiered subscription service, where fans get extra benefits for being members. To be honest, this sounds an awful lot like the business model that we discussed way back in 2003 (and were told it would never work). It's interesting to see this done at the "label" level, where you get benefits from multiple bands on the label. That could definitely work for a label with a lot of bands that have similar sounds that fans are likely to enjoy across the board.

Anyway, we await the explanations in the comments for why this, too, is an exception and why this business model will never work for others.

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