Google's Browser Is A Warning Shot At Windows, Not At Internet Explorer

from the browser-wars-get-a-new-entrant dept

About four years ago there were all sorts of rumors that Google was getting ready to enter the browser wars with its own offering, most likely built on Mozilla's code. However, after years of nothing (and an increasingly close relationship between Mozilla and Google), many had thought that idea was dead. Apparently not. After some leaks of a comic book (a comic book?!?) detailing the new Google browser found their way to the web, Google quickly admitted that it is, indeed, getting into the browser business, releasing a brand new open source browser, called Google Chrome.

Rather than being built on Mozilla, as many expected, it's been built on top of WebKit, which is also the core of Apple's Safari browser -- but which Google was also using for its own mobile browser. In the end, this isn't all that surprising. While many will interpret it as Google trying to take on Microsoft in the browser market, in reality, this is probably a lot more about Google trying to help everyone move beyond the operating system market. As we first suggested four years ago when rumors of a Google browser first came around, Google knows that the way to beat Microsoft is to become the operating system for the internet, and you do that by relegating the actual OS obsolete. And, these days, the path to doing that is through the browser.

So, yes, this is a shot at Microsoft -- but not at Internet Exporer. It's a shot at Windows.

That doesn't mean Google Chrome will be successful, but a quick look at the features itself show that the features it highlights (being able to run apps separately, better memory management, etc.) are the sorts of things that allow people to make browser-based apps much more useful, rather than feeling the need to rely on client-side applications. People have predicted for years that we're getting closer to a world where all computing can be done over the network, and it looks like Google is trying to push that process right along.

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Apple's Conquest Of Mobile Browsing Continues With Google Phone Platform

from the open-source-browser dept

Google's GPhone (non-)announcement wasn't a big surprise, but some of the tidbits that are now emerging about the Android mobile OS are intriguing. For example, in a new video, Google's Steve Horowitz mentions that the default Android web browser will be based on Webkit, which he says is "the industry standard these days." Webkit is the open source package of web browser libraries that's at the heart of Apple's Safari web browser, and was originally based on the Linux Konquerer browser. Nokia gave the libraries a big boost last year when it announced a WebKit-based browser for its own mobile phones. And this year, Apple used WebKit as the foundation for the iPhone's web browser. The Google announcement further consolidates WebKit's status as a leading platform for mobile web browsers. The choice of WebKit for mobile browsing makes sense. Mobile browsers need to be fast and have a small footprint, and Apple originally chose the Konquerer codebase because it found it to be much leaner than Mozilla's codebase. The growing popularity of WebKit is good news for Mac Safari users (like me), who are less likely to see those annoying "your browser is not supported" messages when they visit websites. It's also good for the broader web-browsing public, as it represents the rise of a third major competitor in the browser market. As WebKit continues to grow in popularity, it will make more sense for website developers to focus on conforming to standards rather than customizing a site to the quirks of a particular browser. That, in turn, will force Microsoft (and Mozilla, but mostly Microsoft) to focus on conforming to the standards themselves, contributing to a virtuous circle of standards compliance that ultimately makes everyone's lives easier.

Timothy Lee is an expert at the Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.

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