Study Says File Sharers Would Ignore Warning Letters; Recording Industry Gets The Wrong Message

from the let's-try-this-again... dept

The fight in the UK over how the recording industry will deal with future business models continues. The industry has been pushing hard for ISPs to start kicking people offline, believing (oddly) that pissing off a lot of people and making them lose their internet connections will magically make people want to buy music again -- rather than the reality: which is that it will piss off even more people and make them even less inclined to spend money on the industry. Yet, UK politicians have so far stood firm against a three strikes policy, sometimes claiming that merely sending warning letters should be enough to scare unauthorized file sharers straight. So, of course, it didn't take long for a new industry study to come out saying that a high percentage (around 67%) of file sharers would likely ignore such letters unless they were backed up by other measures, such as a three strikes regime.

So, of course, the industry is using this to demand more than just warning letters be mandated by UK law. But, once again, it appears the industry is getting the wrong message. Rather than realizing what the study is actually saying -- that unauthorized file sharing won't stop -- it seems to think that if it just finds that magic legal bullet, suddenly file sharing will go away and people will start spending again. What they should have recognized is that this study says that people will go to great lengths to file share, even if they know it's illegal, because they do not believe it is wrong or unethical. And, as such, if the industry reps were thinking this through, they might realize that this represents a giant opportunity to build business models around embracing such fan activities, rather than trying to hold back the tide.

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