Why Don't More TV Shows Try To Connect With Fans?

from the it's-always-sunny-in-philadelphia dept

We've talked about different aspects of the content business have been shifting to do more "connecting with fans" and giving them "reasons to buy," from the music, movie, newspaper, book and even photography industries. But we haven't talked that much about television -- and that's because TV shows still really don't do all that much to try to embrace their fans. There are a few shows (The Office comes to mind) that have creative online presences, but Dave Title highlights how the cast of the "cult hit" It's Always Sunny in Philadelphia is doing a live tour:

Now, to both reward their rather rabid fanbase and to attract new folks to the fold, the gang from Sunny is doing a live tour version of the musical "The Night Man" and screening a new episode from this season at theaters across the country. This not only builds excitement for the new season but creates a far stronger bond with their viewers -- the people most likely to spread the word and build the audience.

Title asks how come other TV shows don't do this sort of thing... and it's a great question. Why aren't TV shows more actively working to connect with fans? Is it because TV shows are often more about selling directly to advertisers than to fans? Or is there some other reason? Or... am I just not paying enough attention to creative TV promotions?

26 Comments | Leave a Comment..

Fox Makes 24 DVDs Available As Soon As The Season Ends

from the about-time... dept

I have to admit that, for all the insistence from movie industry folks about the importance of "windows" between releases in different formats, it's never made any sense to me that movies aren't released in multiple formats at the same time. In fact, I still can't figure out why the movie studios don't have DVDs of the movie you just saw for sale as you walk out of the theater. Offer up the DVDs with a discount if you have a ticket from the showing, and if the movie was really good, the DVD has lots of extras, and the price is reasonable, plenty of people would buy it right up -- rather than needing to remember months later. So consider me surprised and impressed that Fox made sure that the DVD for the latest season of the show 24 was available the day after the season ended. It's not quite the same as having DVDs of movies available, but it's close. Of course, the studio also decided not to do much marketing for the DVD release, fearing that people wouldn't watch the finale if they knew they could buy it on DVD the next day. Of course, they could also just record it with their DVR, but who's counting?

42 Comments | Leave a Comment..

The Wonder Years Unavailable On DVD Due To Music Licensing Rights

from the another-one-bites-the-dust dept

One of the tragedies of ridiculous music licensing practices has been that TV shows that involved great music can no longer be seen -- because when they were first aired, there was no aftermarket, and so no rights were cleared with the music owners. The famous case is the TV show WKRP in Cincinnati, which tried to get around the issue by replacing all the great classic rock in the original, with crappy new music -- really harming the quality of the show. Tom sent in a note pointing out that the classic 80s TV show The Wonder Years is actually facing a similar issue, and because of it, the show is not available on DVD. The show was famous for integrating great music into the overall show -- clearing all that music for a DVD release is apparently too difficult, leading to an overall loss to society and culture.

39 Comments | Leave a Comment..

Redlasso Sued By NBC Universal And Fox For Making It Easy For People To Promote NBC Universal And Fox

from the you-must-pay-us-to-promote-us dept

Redlasso is an interesting company. Something of an online "clipping" service for television content, it has a nice web feature that allows users to do a search and find a relevant clip -- and to also embed that clip in your own website. It's been used to great effect by various sites that want to provide commentary on certain television content. The actions by Redlasso don't seem all that different than some old school TV clipping services, but (once again) the addition of "the internet" to the situation throws a legal wrench in things. NBC Universal and Fox are now suing Redlasso for violating copyrights.

This is especially odd since TV stations are in the business of attracting viewers, and giving people an easy way to promote your content to others (at absolutely no cost to you) would seem like a good plan for attracting more viewers. However, it would appear that the execs suing believe that companies should have to pay TV studios to promote their TV shows. Since it seems unlikely that the TV execs will recognize this any time soon, this particular case will hinge on the question of whether or not Redlasso can prove its claims that this use of clips is fair use. Update: As noted in the comments, the Redlasso has agreed to shut down the site, at least for now.

17 Comments | Leave a Comment..

Microsoft Agrees To Put A Copyright Cop On The Zune

from the not-quite-how-you-grow-your-market-share dept

Want to know exactly what not to do in order to build up marketshare against a formidable competitor? It's doing what Microsoft appears to be doing with the Zune: making it less useful for buyers. Remember, last month NBC Universal claimed that the reason it was keeping TV shows off of iTunes was because Apple refused to build a filter that would try to spot other unauthorized material and block it from getting on the iPod. So, with Microsoft announcing a deal to carry NBC TV shows for the Zune... the question had to be asked. And, yes, NBC is claiming that it went with Microsoft because Microsoft has agreed to build a copyright cop into the Zune. In other words, if you want the "legitimate" version of Heroes on your Zune, you may no longer be able to transfer lots of other content onto your Zune. This from the company that is already struggling to find people to buy a Zune.

It's difficult to figure out which side is making the bigger mistake here, so we'll just say that both companies are working hard to drag each other down. First off, Microsoft. Apparently not having learned anything from recent DRM debacles, building a special copyright cop into the Zune software immediately makes the device that much less useful. Any such filter will be more of a nuisance than anything else. While it may temporarily cause annoyance to some users, those who really want to get content onto their Zunes will figure out other ways -- so this will only serve to piss them off. And, in many cases it will (yes, it will) stop the perfectly legitimate transfer of content to the Zune. So, it won't serve the purpose, but it will piss people off. Why would anyone buy into that plan?

As for NBC, remember, we're talking about TV shows here. TV shows that the company already distributes for free. You want as many people watching these shows as possible. Stop worrying about "piracy" and focus on making it as damn easy as possible for as many people to watch the shows as possible, and just include a few non-intrusive, non-annoying (but very entertaining) advertisements in there and everything will be great. Pissing off the very people you're trying to get to watch your (free!) TV shows doesn't seem like a strategy that's going to make many fans happy. They have plenty of other options on what to do with their time. Even worse, making sure that the only way that owners of iPods (the dominant player in the market) can see your shows is to get them from unauthorized sources (of which there are plenty) doesn't seem particularly smart.

These are rather simple things that should be obvious to anyone online at this point. That folks at Microsoft and NBC Universal seem to not realize them gives you a hint of what direction both companies are heading in with this effort. Update: Microsoft is denying the NY Times story. Update 2: Microsoft PR points us to Microsoft's blog statement denying the story as well. Reading between the lines, it sounds like NBC brought it up and Microsoft basically said "we'll think about it," but hasn't promised to do anything.

33 Comments | Leave a Comment..

HBO Now Putting Some Shows Online Totally Free (After Losing Viewers, Of Course)

from the so-that's-how-it-works dept

Back in January, we noted that HBO was experimenting with putting its TV shows online in a way that could be viewed at no additional cost for people who were already subscribers to HBO. Apparently, it's now expanding that program and allowing at least one show to go online totally free, both on its own website and on YouTube. Of course, it's only doing this on a new show, In Treatment, that is on five nights a week and has rapidly lost its initial audience. So, perhaps the network is recognizing that giving away the show for free might help entice a new audience. Unfortunately, it appears the network is still hedging its bets, only putting some of the show online. With a show that is shown every night of the week, you'd think they'd want to do everything possible to make it easy for folks to catch up and continue watching the TV version, rather than losing interest as they get left behind after missing a few episodes.

10 Comments | Leave a Comment..