Smart TVs Know When You Look Away

from the energy-saving dept

There's been a lot of talk these days about how the big flat-screen TVs that have become quite popular are also energy hogs (or, as some say, "the SUVs of the TV world"). One interesting concept to deal with this is to use facial recognition software to fade out the picture when the viewer is not watching. So, if you just have the TV on in the background, it doesn't suck up all that energy on the picture, but (in theory) the second you look up at the screen, the picture comes back. Of course, in the past, when we've talked about experiments to put cameras or monitoring equipment into TVs, it tends to freak people out a bit, and you could easily see the same technology being used for monitoring purposes. Still, it is a creative idea, if it actually works.

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FCC To Study Single Rating System For Movies, Video Games, TV & Music

from the under-what-mandate? dept

GamePolitics reports that the FCC is planning to study the idea of a "universal rating system" for all kinds of media, including movies, music, video games and television. According to the Bloomberg article on this, the FCC actually has a mandate to do this under a 2007 law that gave it authority to explore blocking technologies, though that seems to go well beyond the official mandate of the FCC to only monitor communications using public infrastructure. Furthermore, every single attempt to put in place a gov't mandated solution for a ratings system has been struck down as unconstitutional (and a bunch have been tried). Every rating system you see now are voluntary agreements from the industry. Having the FCC even explore such an issue raises some serious constitutional questions.

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It's Not A Television, It's Just Another Screen

from the more-screen-less-keyboard dept

A popular theme at this year's Consumer Electronics Show is merging the internet with the television. As the WSJ reports, a number of companies have announced products that aim to bring net content into the living room: some LG televisions will be able to directly access Netflix's on-demand service. Intel and Yahoo want to put widgets in TVs, and so on. This isn't a new trend, but it's one that is definitely gathering pace. Just as computer screens are becoming popular places for television content, TV screens are quickly becoming destinations for internet content, thanks to the likes of Netflix and the Xbox, the Nintendo Wii, Apple TV and other products. That means that viewers are moving more and more towards an internet-like viewing experience, one in which they access the content of their choice when they want it, not according to the scheduling department of a TV network.

So will the further spread of internet content to people's living rooms hasten the demise of the TV channel? This is an idea that we've been kicking around for a few years now, that TV networks should unbundle their shows and move away from their schedule-focused format. In short, they need to stop thinking of themselves as broadcasters, and instead as content distributors, adapting their distribution networks to changing technologies and their viewers' changing demands. Certainly DVRs are already doing this, and some cable companies are taking the steps that TV networks won't by creating remote DVRs. But instead of embracing these developments and working to successfully monetize them, networks simply just try to shut them down. They must realize that television sets are nothing more than another screen for many types of content, not just on-ramps to network TV schedules. As it becomes easier for viewers to access internet content on their TVs, this lesson should become much clearer.

Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.

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And You Thought The Next Generation Video Standards Battle Was Over?

from the we've-got-a-new-one-coming-on dept

If you thought the questions about what technology standard we'd be using to watch movies was settled when Blu-ray won the next generation DVD standards battle, then you're in for a bit of a surprise. In taking nearly half a decade to decide which standard would make it, the DVD camps left open plenty of opportunity for online competitors to start making their moves. The technology for delivering movies online has been rapidly improving. But, of course, what we didn't count on was that it would just create a huge new mess.

Earlier this week, there was all sorts of talk about Netflix streaming movies to the Xbox as part of Netflix's effort to get consumer electronics companies to build in support for Netflix streaming. As we warned when that announcement was made, it's a bad idea for Netflix to focus on a proprietary streaming solution, as it's only going to set up another standards battle. And, indeed, Blockbuster is working on its own such solution. Then, of course, everyone knows that Apple's in the market with the AppleTV. And don't forget Sony, which is selling a special (extra expensive) TV for downloading movies. And, of course, there are countless startups in the market as well.

Oh, and how could we forget Amazon? The company is now announcing its own proprietary online store for streaming movies and TV. This one piggybacks a bit on Sony's awful plan (meaning if you buy that super expensive internet-connected TV, you'll also be able to stream movies from Amazon).

But the end result is a total mess for the entire market, and that doesn't help anyone. All of the players should take a look at how badly the multi-year DVD standards battle hurt the industry. It makes people unwilling to buy certain hardware, as they don't want to be stuck with the "loser" a year from now. What's wrong with coming up with a single standard for streaming movies from any particular service to various TV-connected devices and computers? Then let the different providers compete on actual services provided? That would increase adoption, and let these companies do what they do best, rather than fighting a can't-win battle against too many other competitors.

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Live Commercials Work Because They're Entertaining

from the advertising-is-content dept

One of the points we've been making for years is that advertising is content. That is, as people have more and more media options, advertisers can no longer assume they have a captive audience who will watch ads because they have nothing better to do. Rather, advertisers have to make their ads entertaining, so that people will want to watch them. The latest example of this is a New York Times article about how TV networks are bringing back the live commercial. For example, Jimmy Kimmel has been doing amusing live pitches for Nikon, Pontiac, and Quiznos on his late night show, and Jay Leno hosted a silly American Gladiators segment on his show to sell Klondike bars. Hollywood executives have a bad habit of viewing commercials as the spinach viewers have to eat in order to get the content they're actually interested in. But these examples illustrate that commercials don't have to be boring. With a little ingenuity, and funny pitchmen like Kimmel and Leno, commercials can be made interesting enough that consumers are actually interested in watching them. Part of the reason people hate commercials is that they're so repetitive, but live pitches can help break up the monotony by performing the pitch differently every time. And once commercials are actually interesting, the TiVo "problem" goes away, because even most consumers who have PVRs with commercial-skipping functions won't use them because they're actually interested in watching the commercials.

Timothy Lee is an expert at the Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.

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TV Companies Embracing Online Streaming... But Why Not BitTorrent?

from the solves-the-bandwidth-problem dept

The NY Times has an article talking about how the various TV producers are finally embracing the idea of offering up TV shows online, noting that Warner Brothers is now opening the vault and adding a bunch of old shows that can be streamed directly online. This isn't all that surprising. However, what's odd is that the article includes a few complaints about the cost of doing this compared to the revenue, with NBC Universal boss Jeff Zucker complaining "there are streaming costs so you have to make sure you’re covering that." Of course, that brings me back to a discussion some folks had around here over four years ago -- when we started wondering why television companies didn't just use BitTorrent to distribute their shows. If you combined RSS and BitTorrent (which was briefly referred to as "Broadcatching" by Ernest Miller) television companies could make it very easy for people to watch their shows. With RSS, they would "subscribe" to the shows, so as soon as a new one came out, subscribers would definitely see it. It would increase loyalty and remind people to watch their favorite shows. And by using BitTorrent, it would take the bandwidth cost away from the television companies. Unfortunately, the entertainment industry is still too scared of BitTorrent to realize how it can be embraced. So they complain about bandwidth costs for absolutely no reason.

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How Do People Find The Time To Watch Television?

from the social-surplus dept

One of the most common reactions when people first learn about Wikipedia is to wonder where people find the time to write millions of articles for free. That's precisely the reaction Clay Shirky got (thanks to Luis Villa) from, ironically enough, a television producer. Shirky points out the obvious answer: people spend a lot more time watching dumb television shows than they do contributing to Wikipedia. Shirky estimates that Wikipedia represents about 100 million hours of collective effort by Wikipedia's editors. In contrast, Americans spend something like 200 billion hours watching television each year. And however pathetic people might find it that someone would spend their evenings having edit wars with people on Wikipedia, it's surely more pathetic to spend your evenings on the couch watching re-runs of Gilligan's Island. Even an online game like World of Warcraft, which many people deride as nerdy and anti-social, at least involves interacting with other people. Indeed Shirky argues, correctly in my view, that the transformation of our social lives from passive to active forms of entertainment is just beginning. People still spend a huge amount of time consuming passive media like television. If even a small fraction of that mental energy was diverted to more active pursuits, it could lead to the production of dozens of socially-beneficial efforts like Wikipedia. The problem isn't finding people with time on their hands; we've got tens of millions of those. The challenge is finding socially-beneficial projects that they'll enjoy participating in more than re-runs of Seinfeld.

Timothy Lee is an expert at the Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.

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Invasion Of The TV Snatchers? White Space Devices Will Kill Us All!

from the a-little-over-the-top dept

The debate over white space spectrum has gone on for quite some time. Basically, the FCC handed out a ton of spectrum (for free, mind you) to TV broadcasters years ago. In order to prevent against interference, there's always been a requirement for some "buffer" space. However, as technology has improved, the need for this buffer space has decreased, and plenty of tech companies would be interested in making use of some of that basically unused spectrum by having it set aside as open spectrum. Earlier this year, some of those companies, led by Microsoft and Google, delivered a device to the FCC to test. Unfortunately, the device had some problems. However, the concept is sound -- and with some tweaking, it's quite reasonable that such a device could work without interfering with TV signals. But you wouldn't know that from broadcasters, who love to hoard their spectrum. Matthew Lasar writes in to note that in responding to the device, the broadcasters have gone way over the top in describing the horrible things that will happen if the white space is made available:

"Why would the FCC consider allowing millions and millions of these interference causing devices, like 'germs,' to spread throughout America with the ability to attack the TV receivers in people's homes, apartments, hotel rooms, hospital rooms, dormitories, etc., with no way for the owner of the TV set (the 'victim') to determine who was causing the 'illness' to his or her TV set?"

They also suggest that allowing this white space to be used would "risk the outrage of America's citizenry." Of course, it's important to remember that only a small percentage of TV watchers actually run this risk. The vast majority of TV owners in the US have cable or satellite TV -- meaning that they don't use the over-the-air broadcasts that use the spectrum in question. So, the "outrage" would be limited to the small group of people who still use over-the-air systems to watch broadcast TV and are close enough to a device that uses this white space in the unlikely situation when that device might temporarily interfere with their TV signals. But, apparently, with that tiny probability out there, opening up that white space is like a "germ" that will "attack" people's TVs, raising the "outrage of America's citizenry."

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