Current Insight Community Cases

Essential Datacenter Tips On Application Performance Monitoring

The Importance Of Skilled Immigrants To The American Economy

Help A New Kind of Music Label Revolutionize The Industry

Mandates To Buy American Should Be More Carefully Considered

Navigating The New Business World After This Recession

Shut Us Up

-- For Only $100 Million

Brought to you by Floor64 and the Techdirt crew.

stories filed under: "targeted ads"
Overhype

Overhype

by Mike Masnick

Fri, Apr 11th 2008 7:42pm


Filed Under:
ads, aids, behavioral advertising, cancer, targeted ads



No Targeted Ads For AIDS & Cancer Patients; But Drug Addicts & Dead People Are Fair Game

from the you-gotta-have-some-standards dept

Last month, we discussed how behavioral targeting of advertising risked seriously creeping people out, if it reached that "uncanny valley" of being a little too targeted, but not yet useful. It seems that behavioral targeted advertising firms are trying to deal with this by working together to come up with a set of standards covering what topics are taboo when it comes to targeted advertising. Cancer and AIDS patients, rejoice. Advertisers have decided not to target you. However, if you're old, addicted to drugs, religious, a convicted felon or dead, you're fair game. Dead? Well, the ad group says it meant the "death" category to be for targeting ads at relatives making funeral plans ("Death in the family? Get a casket for 20% off!"). How thoughtful of those advertising groups.

23 Comments | Leave a Comment..

 
(Mis)Uses of Technology

(Mis)Uses of Technology

by Mike Masnick

Tue, Jul 31st 2007 6:51am


Filed Under:
patents, targeted ads

Companies:
microsoft



In Microsoft Patent App, TV Watches You

from the we're-watching-you... dept

theodp writes "In a just-published patent application for delivering Advertising that is relevant to a person, nine Microsoft inventors spell out plans for using cameras, remote controls and biometric sensors to detect the identity of the person viewing a TV, cellphone, or computer monitor display. This knowledge, coupled with previously collected info about the person's interests and hobbies, sex, age, locale, profession, subscriptions and memberships, ethnicity, marital status, parental status, pet ownership, and height as well as additional info gleaned from his or her address book, calendar, mail, IMs, to-do lists, notes, purchasing history, historical record of reactions to ads, search history, and media consumption history will then be used to allow advertisers to deliver highly-targeted ads." Of course, this is just an application, rather than a granted patent, but it's hardly a unique idea. People have been discussing such things for years -- it's just that most people recognize it would seriously creep people out if it were ever put in place. Unless, of course, the company gives you $5/month and suddenly the creepy factor subsides.

49 Comments | Leave a Comment..

 
Search Techdirt
And now, a word from our Sponsors..
San Francisco Music Tech 2009
15% off discount for Techdirt Readers



Popular Posts
Poll

Which Internet Concern Worries You The Most?

 

 

 

 

 

 


Add Techdirt RSS To Your Reader
rss Add Techdirt to your Bloglines
Add Techdirt to your Google Add Techdirt to your My Yahoo
Add Techdirt to your Netvibes Add Techdirt to your Newsgator
Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Older Stuff

Friday

4:44pm: Entertainment Industry: Yes, Please Keep Negotiating Secret Copyright Treaty To Save Our Asses (42)
4:02pm: If Google's Book Scanning Violates Copyright Law, What About The AP's Book Scanning? (21)
3:05pm: iPhone App Developer Backlash Growing (49)
2:14pm: Norwegian Band Told It Can't Post Its Own Music To The Pirate Bay, Even Though It Wants To (24)
1:08pm: If You Only Share A Tiny Bit Of A File Via BitTorrent, Is It Still Copyright Infringement? (79)
12:00pm: UK Digital Economy Bill As Bad As Expected; Digital Britain Minister Flat Out Lies About ISP Support (24)
10:57am: NPR's Daniel Schorr Blames The Internet For Ft. Hood Shootings (36)
9:49am: No, ACTA Secrecy Is Not 'Normal' -- Nor Is It A 'Distraction' (28)
8:33am: Murdoch's The Times Accused Of Blatant Copying, Just As It Tells The World You Should Pay For News (27)
7:15am: Copyright Extension Moves To Japan (24)
5:46am: Canadian Ebook Store Offers 'Free' Public Domain Ebooks -- Claims Copyright Says You Can Only Make 1 Copy (25)
4:01am: There Are Lots Of Ways To Fund Journalism (14)
1:49am: Winner Takes All, Long Tails And The Fractilization Of Culture (10)

Thursday

10:37pm: The Lobbyists' Ability To Control The Message (29)
8:11pm: In Going Free, London Evening Standard Doubles Circulation While Slashing Costs (27)
6:10pm: Senate Exploring Med School Profs Putting Names On Ghostwritten Journal Articles In Favor Of Drugs (22)
4:52pm: What Does It Say When A Comedy Show Does More Fact Checking Than News Programs? (56)
3:33pm: Nordic Music Week: Optimism Galore And Found Songs (11)
2:10pm: Would Top Sites Really Opt-Out Of Google Based On A Microsoft Bribe? (37)
12:57pm: Intel Lawyers Again Go Too Far In Trademark Bullying (24)
11:43am: Mandelson Wants Gov't To Have Sweeping Powers To Protect Copyright Holders (40)
10:47am: Once Again, Walmart Stops People From Printing Family Photos Due To Copyright Law Claims (42)
9:39am: Essayist Writes Popular Essay... Then Sends 'Non-Negotiable' Invoice To Church Who Posts It Online (61)
8:23am: ASCAP, BMI And SESAC Continue To Screw Over Most Songwriters: 'Write A Hit Song If You Want Money' (78)
7:07am: Kicking People Off The Internet Not Enough In South Korea, Copyright Lobbyists Demand More (26)
5:33am: Are The Record Labels Using Bluebeat's Bogus Copyright Defense To Avoid Having To Give Copyrights Back To Artists? (42)
3:53am: Larry Magid Calls For News Tax To Fund Failing Newspapers (29)
1:35am: Judge Says 'There's An Ad For That...' And It's Ok For Now (14)

Wednesday

11:01pm: Oh Look, Some Police Do Know How To Use Craigslist As A Tool (8)
8:43pm: Netherlands The Latest To Propose Mileage Tax That Requires GPS For Tracking Driving (30)
More arrow
Quick Links
Close
E-mail It