Music Industry Folks Worried About iTunes Variable Pricing

from the it's-going-to-annoy-people dept

Aaron Martin-Colby alerts us to an LA Times report saying that Apple's variable pricing for iTunes is set to launch on April 7th (a week later than initially planned). More interesting, however, are the reports that many music industry veterans are quite worried about this, and believe that Apple and the major record labels are making a big mistake in that it's going to piss off and annoy fans, just at a time when they should be embracing fans and giving them more of a reason to buy. The fear is that adding that extra $0.30 to many tracks will add in enough of a mental transaction cost ("is this song really worth that extra $0.30?") that it may harm sales. Some, like Ted Cohen (former EMI exec, who's now been pushing his former colleagues to finally enter the 21st century) worries that it's going to backfire in a big way:

"This will be a PR nightmare. It is for the music industry what the AIG bonuses are for the insurance industry."

And the manager of Nine Inch Nails noted something similar:

"Wouldn't it make sense to try to price it cheaper instead of squeezing the handful of people who are still willing to pay for music?"

Oddly, the LA Times article claims that the new pricing scheme is "true to supply-and-demand economics," but, as Gizmodo notes, that's not true at all. The supply is infinite. So if it were true to supply-and-demand economics, the price would be free. The actual price is based on an artificially limited supply and a made up demand.

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Stolen Data So Plentiful, The Market For It Has Collapsed

from the valid-credit-cards?-sorry,-don't-need-any-more dept

There are so many data leaks these days that it's hardly even newsworthy every time some company reveals your social security number and credit card. However, would you believe that it's also impacting the economics for fraudsters? Matt Bennett alerts us to the news that the price of fraudulently obtained data is falling through the floor thanks to the glut of it on the market. There are so many collections of credit cards or bank account numbers that the crooks who are buying them are buying them in bigger batches at greatly deflated prices. By the way, the falling dollar has impacted this as well: European identity data is worth a lot more than American identity data. So, I guess there's that to be thankful for.

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