Apple Warns Palm Pre Users: We're Going To Break Your iTunes Syncing

from the shot-across-the-bow dept

I have to admit that I've never really understood Apple's ongoing efforts to block any sort of compatibility with both iPod devices and iTunes. You may recall a few years back the big fight between Apple and RealNetworks when Real tried to let its software connect to iPods, which Apple treated as a gross injustice. Now Palm is doing the opposite, by letting the Pre connect and sync with iTunes software by making the device pretend it's an iPod when connected to a computer. Apple, however, has responded with a neat little message that never actually mentions Palm, even if it's entirely transparent who it's about, warning people that Apple can easily break syncing when it updates its software. Of course, Apple did it in a way that it can claim wasn't meant nefariously at all. All the company really meant was to make people understand that it has no control over how the Pre syncs with iTunes, and it's possible that an update could break that syncing. Sure. Right. Except most people assume this means Apple intends to break it.

But I don't understand why. For people who bought the Palm Pre, that's only going to piss them off and drive them to use other software, taking them away from Apple's products. Why does that help Apple? Having Palm Pre syncing with iTunes increases the value of iTunes. What's wrong with that, other than being the latest example of Apple's dislike of anyone doing anything not invented in Cupertino?

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Analyst Says What We Already Knew: Apple's Multi-Touch Patent Fight Won't Help Its Business

from the in-case-you-didn't-get-it-yet dept

After Palm showed off its new Pre smartphone, including the device's multitouch interface, at the Consumer Electronics Show last month, Apple made some threatening noises about how it would go after anybody who "ripped off" its intellectual property. As always, we didn't see how this would benefit anybody in the marketplace, since competition pays benefits to consumers, and drives participants, even Apple, to continually innovate and improve their products. Now, a wireless industry analyst has called Apple's threats into question. He makes the point that a long, drawn out IP fight won't help Apple's business in the long run: "Building on the company's legacy as one of the greatest innovators in the technology industry may be a smarter business model than taking on the rest of the industry in a battle that may be impossible to win."

His reasoning is twofold: first and most obviously, Apple stands to gain more by competing in the market than competing in the courts. Second, he says that if Apple went ahead with patent suits, it may not be able to win them. He says that it appears that much of Apple's multitouch IP portfolio is based on work from a couple of its employees -- who also were granted a number of multitouch patents while they were employed by the University of Delaware. The University holds those patents, while the analyst also found a lot of potential prior art he says could threaten the Apple patents' validity if they're reviewed. So if Apple realizes the patents may not stand up to a review, it could explain the bluster; but once it's clear the threats are empty, they hold no value. The question now seems to be how long Apple will try to play out the show, and how many resources it will throw at it that would be better spent on developing its products.

Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.

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