Are Facebook Groups the New (and Improved) Online Petitions?

from the point-and-click-political-activism dept

There was a time when online petitions were pretty common, but they never were that effective at actually lobbying government, mainly because there's no easy way to validate signatures. The concept was ported straight from the analog world to the digital, but it's interesting to see how government lobbying has evolved online. The Ontario government recently backed down from proposed restrictions on young drivers in the face of a significant backlash, which included a Facebook group that gathered over 150,000 members. The Premier, Dalton McGuinty, mused about conducting consultations through Facebook and, though that never materialized, the group was cited as one of the major indications that the government had "stepped in it." Earlier this year, another Facebook group, Fair Copyright for Canada, had caught the attention of the national parliament in Canada.

What is it that Facebook groups have that online petitions don't? First of all, 150,000 members in a Facebook group is not the equivalent of 150,000 signatures on a (real) petition. A portion of this group's members are probably not even from Ontario (though at least Facebook provides some assurance that most members are real individual people). But, in the same way that 150,000 signatures isn't the same as 150,000 people at a rally outside the legislature, you take the context into account. It's a pretty significant number for getting a sense of a public reaction -- the government definitely hit a nerve here. A Facebook group also contains associated debate and discussion, links to other efforts (websites, YouTube videos, etc.) and a means for members to coordinate further efforts online and offline. It's more about organizing protest efforts than simply presenting a list of names.

Obviously, there are other relevant services besides Facebook (and there are lots of silly Facebook groups), but the Facebook example serves as an interesting illustration of how this sort of political activism has evolved from the digital attempt at petitions to a more involved hub of activity. In Canada, we see examples of politicians now beginning to pay attention, but to get involved -- like McGuinty suggested through consultations and like the Obama team has demonstrated through a campaign -- would take things to another level.

Blaise Alleyne is an expert at the Insight Community. To get insight and analysis from Blaise Alleyne and other experts on challenges your company faces, click here.

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