White House Says Feds Should Have Unfettered Access To Mobile Phone Location Info

from the *sigh* dept

Many civil libertarians were hopeful that the Obama administration would be a lot more reasonable on certain issues, like warrantless wiretapping and surveillance of Americans. So far, that hasn't really been the case. The new administration has already sided with the old on the legality of warrantless wiretapping, and is now saying that it shouldn't need a warrant to demand location records from mobile phone providers. This certainly seems like the sort of private info that, under the 4th Amendment, would require a warrant, but not according to the administration(s). It feels that mobile phone providers should freely hand over records of what mobile phone tower any phone was connected to, even without the administration bothering to get a warrant (i.e., whenever and for whomever it wants to keep tabs on). This is tremendously problematic if you believe in the basic principles of the 4th Amendment. The EFF and the ACLU have asked a court to stop this practice, and it's rather disappointing that the administration is pushing in the other direction.

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The Real Impact Of Google's Latitude: Getting People Comfortable With Location Sharing

from the What's-Your-10-20 dept

There's been a lot of coverage around about Google's new friend finder, built into its Maps app for smartphones. The feature, called Latitude, is able to share your location with friends that you select, and who also carry a compatible mobile device (or laptop) with the app installed and a data connection to Google's servers. This kind of service has lots of uses for the enterprise, families, and among friends, and it seems like Google has added the necessary controls to avoid the worst of the privacy issues. But the privacy issue has been discussed elsewhere, and frankly it's hardly worth debating since usage is optional. Yes, you sacrifice privacy to use such a service, but YOU choose can when it's useful enough to be worth the privacy sacrifice, and turn it off at other times. Seems simple. I make the same trade-off with my toll-paying RFID tag.

So let's discuss the competitive implications of this latest move, instead. Other firms, such as Loopt, Networks in Motion, Wavemarket, OmniTRAKS, FindWhere, Motorola Rhino, Autodesk have been offering various location tracking services for years, with the first in the US consumer phone services popping up around 2005. Historically, the services were offered for prices of $10/mo or more. Loopt offers their consumer service through carriers for free or $4/mo, but Latitude is user-installed and free. Now, it's no surprise that consumer-grade tracking services are offered for free: consumers tend to like that price, and the providers can make revenue by driving consumers to local business through advertising. But the free Google application also threatens enterprise-grade tracking solutions, especially in an era of cost-cutting. Like enterprise-grade solutions, Google can display a map with the location of all the tracked "friends" or staff on a PC as well as a phone. Zoinks! Looks like the bottom just fell out of the low end of the enterprise tracking market.

So, how do enterprise vendors "compete with free"? Well, so far, Latitude cannot replace an elaborate employee tracking solution that records breadcrumbs, integrates time-carding, optimal dispatch routing, offers geo-fencing, and other high-end functions. The existing enterprise vendors can compete quite well by offering premium features, integration into management tools, and verticalized solutions that deliver incremental value over the free services. How do you compete with a free product? Offer a product that's worth more -- and which the free version can't easily copy.

Google's entry signals a tipping point for tracking, as its brand penetration and price will push this type of service into many more handsets. Since Latitude also works on laptops, we can expect much better targeted location-aware advertising on our laptop Google searches, too... whether that impresses you or creeps you out. Bottom line is that the Twitter-types, who constantly update their network with short text messages, can save themselves some typing with Latitude. Privacy advocates will shun it, and others like me will manage it, enabling Latitude when we need it, and shutting it off most of the day. However, in the long run, this can be quite good for competitors in the market who can successfully incorporate advanced features worth paying for. Let Google educate the market, and have demand for such apps in the enterprise level bubble up.

Derek Kerton is an expert at the Insight Community. To get insight and analysis from Derek Kerton and other experts on challenges your company faces, click here.

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GPS 'Selective Availability' Ends -- Where Are We Now?

from the map?--we-don't-need-no-stinking-maps dept

The US GPS system set its 'Selective Availability' levels to zero back in May 2000, and now the DoD is permanently removing the feature that allows the US to degrade GPS signal accuracy at will. While this probably saves US taxpayers a few pennies by not having to include some unnecessary signal processing parts in new GPS satellites, the decision also seems to mark a turning point in the availability of wireless location data. With more and more location based services cropping up that don't actually rely on GPS signals, such as the location-aware mobile search from Sprint and Microsoft which triangulates a caller's position between cell towers, the access to accurate location data is becoming commonplace. In fact, as more terrestrial wireless signals broadcast potentially-useful location data everywhere, the idea of using far away satellites to tell us where we are seems like an archaic concept -- and projects like Galileo begin to sound even more redundant. The adoption of GPS (or location-aware) devices reduces the uncertainty in several aspects of our lives -- giving users the sense that they *can't* get lost. So interestingly, the DoD's decision to switch from possibly hiding location information in order to keep Americans safer -- now to accepting that accurate position data is a critical component of our economy's future efficiency -- indicates a tacit admission that the open accessibility of information really does make us more secure.

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