Apple Adds HDCP To New Laptops; Piracy Continues, Legit Users Get Annoyed

from the yes,-again dept

It appears that Apple has begun using HDCP copy protection technology on some content it sells through the iTunes Music Store, and implementing it in its latest laptops. HDCP "protects" content as it travels across different types of connections, and is generally implemented in such a way that an HDCP-compliant source won't play content on a non-HDCP compliant connected display. So HDCP-ified content can't be played on a number of older displays, or ones that don't use one of the compatible types of connections.

You know how this thing goes down: movie studios insist on some new magic method to protect their content from piracy, it gets implemented, does nothing to stop piracy (sometimes even helps pirates), and ends up getting in the way for legitimate customers. In this instance, a guy who'd bought a movie from iTunes tried to play it over a projector connected to his Mac via a VGA connection; instead of being able to enjoy the content he'd legitimately purchased in a reasonable way, he was greeted with an error message. So here's a customer who legitimately purchased some content, and is being stopped from enjoying it in a perfectly reasonable, legitimate and legal way. Once again, it's puzzling to see content and technology companies implement these roadblocks to frustrate their paying customers. What's the incentive for this guy to pay to download a movie, rather than download a pirated version that he can watch on his projector? Apparently, it bears repeating for content and device companies: you don't stop piracy by annoying your paying customers.

Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.

28 Comments | Leave a Comment..