RIAA, MPAA In Denial About The Death Of DRM

from the good-luck-with-that dept

As a bunch of you are submitting, at a panel discussion down in LA, an RIAA representative claimed not only was DRM not dead, but that it was making a comeback. However, the statements show a fundamental misunderstanding of what's happening in the marketplace. RIAA technology guy David Hughes made this statement:

"I made a list of the 22 ways to sell music, and 20 of them still require DRM."

Well, David, I just made a list of 22 ways to sell transportation mechanisms, and 20 of them still require a buggy whip -- but it doesn't mean anyone will buy them. Then, even worse was the statement from the MPAA's Fritz Attaway:

"We need DRM to show our customers the limits of the license they have entered into with us."

Well, there's your problem Fritz. The second you focus on how to limit your customers, you've lost them. No one wants to be limited these days. They want to be able to do what they want and they will reward those who allow them to do so. Treating your customers as people to be limited (i.e., people who you offer less value to) pretty much guarantees that they'll go elsewhere.

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MPAA Explains Why It's Okay To Tie Federal Funds To Blocking File Sharing

from the because-we-say-so,-dammit dept

While Congress' new bill on education funding may not be as bad as some are making it out to be, it still seems quite questionable that Congress appears to be regulating the idea that universities need to do the kind of marketing and educational campaigns that the recording industry cannot. We've asked supporters of the bill to explain how it could possibly make sense to mandate such things, and the MPAA's top lawyer, Fritz Attaway, has given his answer, claiming that it's because the internet is "used primarily to allow college students to traffic in infringing content," while being subsidized by gov't funds. It would be nice if Attaway or someone else at the MPAA could actually back up the claim that the primary use of the internet by students is infringement. While I wouldn't doubt that it's a popular use, to say that it's the primary use is hard to believe -- unless you count things like visiting Facebook pages, using Google and sending emails as "infringement." At the same time, this doesn't seem to support the reasons for this bill. After all, many kids on college campuses own cars -- and I'd imagine that most of those students break the speed limit frequently enough. Yet, we don't see any bills being proposed in Congress that would prevent financial aid funding unless universities start handing out more speeding tickets and put in place plans to offer public transportation. So why should they do that for copyright infringement?

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