Disc Makers Convince Themselves That Discs Are Here To Stay

from the short-run-vs.-long-term dept

Remember all that hype about the paperless office? The paperless home? Heck, even the paperless life! Well, so do some Sony executives who think the persistence of paper proves that Blu-Ray discs is here to stay. Speaking at an expo in Denver, Sony SVP Andy Parsons said, "I'm fond of recalling the old visions of the past that the paperless office would completely obliterate the need for paper. It seemed like a very reasonable, logical prediction decades ago that turned out to be completely wrong." The only problem with this self-promotional position (besides the fact that recent research shows younger people aren't interested in using paper) is that it ignores the many formats of information that have come and gone. Paper is unique in its ubiquity, but Sony should know all about formats which die; after all, they invented a couple. While discs may be around for a while due to existing infrastructure, the clear trajectory is towards digital only as evidenced by the swing towards net-centric devices like Apple's MacBook Air, the iPhone and Dell's new netbooks. As bandwidth and net-connected devices increase, shiny pieces of plastic will disappear (for everyone but the collectors) along with their tape-based predecessors.

Kevin Donovan is an expert at the Insight Community. To get insight and analysis from Kevin Donovan and other experts on challenges your company faces, click here.

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Sony Finally (Really) Dumps Proprietary ATRAC Format No One Wanted For Its Walkmen

from the what,-not-enough-rootkits? dept

It's been almost 3 years since Ken Kutaragi, then President of Sony Computer Entertainment, admitted that the company had made a huge strategic error in launching its digital music players and download store (Sony Connect) with its own proprietary ATRAC music format and DRM. Of course, admitting a mistake and actually doing something about it are two different things. A few different readers alerted us today that Sony is finally shutting down Sony Connect and ditching support for ATRAC in its new Walkmen, though they buried the details of it in paragraph 17 of a press release about the new music players. For those who had bought from Sony Connect and are now left with an unsupported DRM that won't be playable on any new music player... well.... you now have another reminder of why buying into DRM'd music is a huge risk. Sony is at least kind enough to explain to people how to get around the DRM using the standard cumbersome "burn to CD, rip anew" method, but that's definitely a pretty big pain for anyone who's purchased a sizable collection. Of course, that assumes that there was anyone out there who actually bought a sizable collection of music from Sony Connect and somehow that seems unlikely.

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