Italian Newspapers Get Gov't To Investigate Google For Not Sharing Ranking Secret Sauce

from the seriously-delusional dept

A bunch of folks have been sending in the news that Italian regulators have begun an investigation into Google, at the request of some Italian newspapers. The complaint is a typical one from newspapers who seem slightly clueless about how Google works. They say that Google News is unfair -- even though they can opt-out, but don't. The newspapers falsely claim that if they opt-out of Google News, they also have to opt-out of Google Search. That's simply untrue. But even if it were true, I'm not sure what the point would be. Getting traffic is a good thing. It's unclear why Italian newspapers (or any newspapers) don't like it.

In fact, the whole idea that Google News is unfair for sending traffic is undermined by the other complaint from the newspapers: that Google doesn't reveal how it ranks stories:

Because Google does not disclose the criteria for ranking news articles or search results, he said, newspapers are unable to hone their content to try to earn more revenue from online advertising.

Of course, that's silly. First, plenty of people have figured out how to optimize for Google -- there's a whole industry called SEO that does that. That doesn't mean that Google needs to reveal the secret sauce. But the best response to the demand for Google to reveal how it ranks stories comes from Danny Sullivan, who turns the story around, and wonders how newspaper would feel in the other direction:

No newspaper editor of any quality would allow an external interest to walk into their newsroom and demand to know exactly how to guarantee a front page article about whatever they want. But that's what the Italian papers seem to desire. Google has an editorial process for producing rankings, one that's done using automation -- but the papers seem to want to bypass those editorial decisions.

Exactly. The newspapers are basically demanding that their stories get ranked higher, but how would newspaper editors feel about the subjects of stories in the paper demanding that their stories be on the front page. After all, being on the front page would get the subject of a story more attention, and the newspaper isn't paying those subjects -- so the newspaper is "getting all the value." -- at least according to newspaper logic.

Sullivan also does a good job highlighting how useless it would be if the newspapers did get the details on how Google ranks stuff, because then everyone would just start writing stories to get to the top of the list, and any "advantage" would be lost. Separate from that, shouldn't we be just a bit troubled to find out that the newspapers are interested in figuring out how to write stories that top Google, rather than writing stories to better inform the populace?

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Belgian Newspaper Lets Readers Into Editorial Meetings On Financial Crisis

from the connecting-with-your-community dept

Earlier this year, I wrote about how too many newspapers thought that adding "community" just meant putting comments on stories. That's not really engaging the community, though. While we've seen a few examples of newspapers doing a better job of really engaging communities, this new story out of Belgium may be one of the best examples so far. A reporter for a newspaper there, De Tijd, had been experimenting with some live blogging solutions, and decided to basically liveblog an editorial meeting where the paper decided how to cover a developing chapter in the financial crisis. While some others in the editorial meeting were nervous about "opening up" their editorial process, it actually was quite useful.

The wider community contributed plenty of useful feedback both on what they hoped the newspaper would cover (which was different than what the editors originally planned to cover), but also in providing more details about what was really important. It gave the journalists there much more insight into the real story, rather than the usual shallow coverage that often comes out of newspaper reporting on a sudden crisis (for example, recognizing that interbank lending -- or the lack thereof -- was a much bigger story than a collapsing stock market). It became truly interactive, with various journalists bouncing ideas off of the community and getting a lot of real time feedback to create a much better product.

Even more interesting was that after the reporter shut down the live chat, many in the group simply organized themselves into an IRC chat room and continued the conversation themselves. It's a fascinating story of how a newspaper embraced an actual community, rather than simply thinking that community was something you add on as a module at the end of the "real journalism."

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