Cory Doctorow Joins The CwF+RtB Experimental Crew

from the good-for-him dept

Writer Cory Doctorow has long been a leading thinker/experimenter when it comes to issues of copyright and content creation -- having long put his works under very permissive Creative Commons license, and making sure that his books were available in all sorts of different formats. However, for the most part, he kept using the same basic business model. However, it looks like he's jumping on board our favored "tiered" CwF+RtB model. Reader Russell sends in the news that Doctorow will not just be self-publishing his next book, but is also offering various "tiers" for support. The ebook and the audiobook will be free, but the physical book will cost money. On top of that, there will be a limit of 250 specially bound limited edition hardcover versions for $250. He also sold a $10,000 commissioned story, which was already sold before he announced this (he thinks he priced it too low). Finally, he may experiment with ads in the book as well. It will be interesting to see how well this works, though I think the tiers could include some more options/creativity, as most people don't have many options outside of the basic book. Still, it's great to see these tiered direct-to-fan CwF+RtB offerings getting closer and closer to being mainstream.

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Copyright And Its Harm On Culture

from the understanding-culture dept

A bunch of folks have sent in Cory Doctorow's essay on why he considers himself a "copyfighter," noting that sharing content is what creates culture -- and the attempts by Big Content to block sharing of content are effectively an attempt to stomp out culture, such that only they can determine what is culture (or so they believe).

Content isn't king: culture is. The reason we go to the movies is to have something to talk about. If I sent you to a desert island and told you to choose between your records and your friends, you'd be a sociopath if you chose the music.

Culture's imperative is to share information: culture is shared information. Science fiction readers know this: the guy across from you on the subway with a gaudy SF novel in his hands is part of your group. You two have almost certainly read some of the same books, you've got some shared cultural referents, some things to talk about.

When you hear a song you love, you play it for the people in your tribe. When you read a book you love, you shove it into the hands of your friends to encourage them to read it too. When you see a great show, you get your friends to watch it too -- or you seek out the people who've already watched it and strike up a conversation with them.

I would go even further than Doctorow does. I'm less concerned about the impact on culture, as I am on the impact on communication itself. Communication is at the heart of pretty much all economic activity -- and thanks to technology, these days, pretty much all communication involves some sort of "copying." Yet, because a rather recent industry was built up on the idea that "copying" was rare and was only done on professional built content, it's now trying to shut down and stomp out new means of communication just because, as a part of its nature, it allows for the copying of professional content as well. Yet, in doing so, they're slowing down basic communications, and with it, the core of economic activity and growth.

The attempt to apply ever more draconian copyright laws may appear to be in the interests of those who have relied on such artificial scarcity for years, but the end result is a significant restriction of economic activity, which harms everyone -- including the companies who are in favor of such copyright laws and enforcement. Purposely limiting a market is a dangerous short-term practice that has significantly negative long-term consequences.

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You Don't Need To Make Money From Every Person Who Enjoys Your Product

from the it's-called-advertising dept

One of the points of contention we sometimes have with those who disagree with us about the role of free in a business model, is how you deal with the issue of "freeloaders." People often respond to our posts on business models that use free to point out that many people who get the content will never pay, and thus the business model is somehow a failure. Amusingly (and, perhaps, tellingly), most often these sorts of comments come from individuals who insist that they, themselves would never pay -- and basically suggest that copyright and artificial scarcity is necessary to protect artists from folks like themselves. But that's missing the point, entirely. The point isn't to get everyone to pay. In fact, it need not be to get the majority of folks to pay -- it's to build up your audience so that it's big enough that when you offer a scarce good of value, enough people do pay for that good. In such a world, the "freeloaders" aren't a problem -- they're simply providing free advertising.

Another way to think about it is that BMW creates some entertaining advertisements -- and plenty of people enjoy those ads without ever buying a BMW. Yet, those same people don't complain that folks who watch BMW ads without buying a BMW are "freeloading" off of BMW -- despite the fact that they are. Instead, they understand the nature of advertising is that not everyone buys the product that's actually for sale. In fact, a very small number of people may actually buy the product, but that's okay. It's not freeloading, it's just the nature of a promotion.

Cory Doctorow has taken this concept a step further in explaining yet another reason why micropayments aren't the solution for content online:

I don't care about making sure that everyone who gets a copy of my books pays me for them -- what I care about is ensuring that the everyone who would pay me decent money for a book has the opportunity to do so. I don't want to hold 13-year-olds by the ankles and shake them until their allowance falls out of their pockets, but I do want to be sure that when their parents are thinking about a gift for them, the first thing that springs to mind is my latest $20-$25 hardcover.

We've long pointed out plenty of reasons why micropayments aren't a real solution for the "online business model" question surrounding content, with most of the focus being on the mental transaction costs, and the fact that competitors will always beat micropayment solutions by eventually embracing business models using free, but Doctorow makes another good point about the failure of micropayments. Beyond the reasons we've discussed in the past, micropayments also focus too much on shaking the pennies from every passing individual, rather than recognizing the real win is in getting someone else to spend more on a bigger scarce product down the road.

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