Wikileaks Tries Auctioning Off Leaked Documents

from the interesting-experiment dept

We've been talking about the variety of new and different business models springing up around investigative reporting, and here's another interesting take on the matter. Wikileaks, the site that's become rather infamous for publishing all sorts of leaked documents is experimenting with auctioning off the latest set of documents its received (in this case, emails from the Venezuelan government). Wikileaks will publish the emails itself eventually, but wants to offer a news organization a chance at the exclusive rights to publish the initial stories on the documents, seeing that as a way to raise money to keep Wikileaks going.

As the folks at Wikileaks point out, it's not all that different than various tabloids paying millions of dollars for "exclusive" photos of some celebrity's new baby. However, with newspapers struggling with their own business models, it's unclear who's really going to cough cash up to get exclusive access to these documents. Also, this model runs all sorts of risks: what if the emails don't really reveal that much of interest? Then you're going to have a pissed off buyer. Plus, the whole obsession with "exclusive" news stories is pretty silly. You can't own the news, and while being first on a story may gain some initial traffic, other news sources will pick up the story pretty quickly themselves.

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