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stories filed under: "actors"
Too Much Free Time

Too Much Free Time

by Mike Masnick

Tue, Oct 20th 2009 1:51pm


Filed Under:
actors, monster, monster energy drink, trademark

Companies:
continental enterprises, hansens, monster energy drink



Monster Madness: Monster Energy Drink's Hired Trademark Trolls Go After Movie Monster

from the this-is-getting-insane dept

We've recently covered how beverage company Hansen's hired a company called Continental Enterprises, who has a long history of abusing trademark law for profit (i.e., getting big companies to allow it to send threat letters to anyone who in any way uses a mark, even if it's clearly not a violation of trademark), and because of that, a small Vermont brewery and a beverage review website found themselves on the receiving end of legal threats.

Apparently, the monster madness doesn't stop there. Andrew points us to the news that that Continental Enterprises, on behalf of Hansen's and Monster Energy Drink has also threatened a working actor who was in a monster movie a few years ago, and had a photo taken of himself in costume holding a Monster Energy Drink. This amusing joke photo is apparently too much for the fine folks at Continental Enterprises, who insist it's "advertising and/or selling products that are confusingly similar to Monster Energy Drink" and demand that he cease and desist.

At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they've done significantly more harm to their own brands?

27 Comments | Leave a Comment..

 
News You Could Do Without

News You Could Do Without

by Mike Masnick

Tue, Nov 25th 2008 6:18pm


Filed Under:
actors, hollywood, residuals, sag, strike, wga, writers



Writers' Guild Claims Studios Ignoring Earlier Settlement As Actors Get Ready To Strike

from the this-won't-end-well dept

While I have no doubt that the movie studios are being sleazy and underhanded in how it deals with both writers and actors concerning various contracts, it still seemed like both movie and TV writers were making a big mistake in demanding residuals for internet usage. All that does is make it more difficult to get that content online. And, of course, it meant that actors were going to fight for the same thing.

Now, just as the studios and actors had their negotiations breakdown, the Writers' Guild is claiming that producers are not living up to their end of the deal struck earlier this year. The writers claim that they're not getting the promised residuals, and the producers seem to be disputing which content is covered by the agreement. The writers say that all modern content from the past few decades is covered, while producers say the agreement only covers content made after February 13th of this year -- the date of the settlement.

To be honest, the whole dispute is rather silly. Any such system of royalties is going to break down. It may have worked in the past, but it's based on that same old concept of artificial scarcity that makes it more difficult to adapt to the modern economic reality of digital content. By insisting that the studios have to pay residuals on content reused on the internet (effectively getting writers and actors paid multiple times for the same work), it just solidifies the barriers for the folks who employ those writers and actors to adapt to the modern economic and technological reality. The writers and actors are just harming themselves by making it harder for studios to move into the internet era, adding tremendous additional costs beyond what was already paid for.

25 Comments | Leave a Comment..

 
Overhype

Overhype

by Mike Masnick

Fri, Aug 22nd 2008 6:04am


Filed Under:
actors, iphone, lines, poland

Companies:
apple, orange



Orange Pays Actors To Stand In Line For The iPhone

from the losing-its-magic? dept

When the disco era was dying, the story was that the famed Studio 54 in New York had to start paying people to stand out front in line, so that it still look the club was still a happening place. Is the same thing happening with the iPhone? Over in Poland, mobile operator Orange is happily admitting that it's paying actors to stand in line to wait for the launch of the new iPhone: "We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone." That seems like a rather blatant admission that the phone itself isn't enough to drum up interest. Somehow, though, I don't think the iPhone is going the route of disco just yet.

37 Comments | Leave a Comment..

 
Culture

Culture

by Mike Masnick

Mon, May 12th 2008 8:44am


Filed Under:
actors, entertainment industry, hollywood, online, producers, royalties, streaming, strike



Actors Now Fighting For Royalties That Will Make It Harder For Big Studios To Compete

from the short-sighted dept

After the TV writers' strike from earlier this year, we noted that the final settlement actually was not in the best interest of the writers, even though they got much of what they wanted in demanding royalties from online usage of their content. The actors unions are now gearing up for that same battle, as well, as they, too, are demanding rights over online usage, including royalties and the right to demand permission before any of the works they appear in can be used online. It's difficult to feel sorry for Hollywood producers here -- as they very much brought this on themselves, convincing lots of people that they should get paid every single time any of their content was used. Thus, it's no surprise that the writers and the actors are now demanding the same rights.

However, just as it was wrong for the producers to be demanding a fee for every usage, so is it wrong for the writers and the actors to be demanding such a fee. All it will do is make it much more difficult, time consuming and expensive for any of that content to go online. And that will open up much wider opportunities for other content to go online instead, decreasing the overall value of the content made under these agreements. It's hard to fault the actors (like the writers) for looking out for their short-term interests and demanding the same sorts of things that the producers have demanded of everyone else -- but it's setting up a bad situation over the long-term, where the studios under these agreements won't be able to adapt to the changing media landscape.

20 Comments | Leave a Comment..

 
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