It's Good To Be A Monopoly: Rogers Prices iPhone Service At 2 Arms And 2 Legs

from the what-else-are-you-gonna-do? dept

There's been a fair amount of complaining about the pricing of the new iPhone 3G over the last few weeks. While plenty of people were initially enamored by the cheaper price for the actual phone in the US (and in some other countries), this subsidized low price often hid higher service fees (with a locked contract) that came with it. However, it appears that the folks at Rogers Communication up in Canada really went overboard in its service pricing: offering very expensive service fees that have excessively limited data amounts (and no unlimited data offering). Users also get less talk time. Basically, these service plans make the iPhone a hell of a lot less appealing -- but since Rogers is the only carrier offering the iPhone in Canada, it feels it can get away with such high prices. But, the impressive thing is that people are trying to fight back, putting together a petition against Rogers' decision. While online petitions are notorious for their ineffectiveness, this one seems to be getting an awful lot of attention -- creating a ton of negative publicity for Rogers. If the company has any sense of the harm negative publicity can do, perhaps it will rethink its pricing strategy.

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