Reuters Steps Up; Says Linking, Excerpting, Sharing Are Good Things For The News

from the good-for-them dept

A few weeks ago, after the AP announced its plans to crack down on people who it felt were linking/excerpting too much, we suggested that Reuters should speak up and respond to the AP's position by encouraging linking and sharing of news. It appears that Chris Ahearn, President, Media at Thomson Reuters, has taken us up on the offer, writing a nice little manifesto: Why I believe in the link economy. And, of course, helping to prove that, he linked to a bunch of other sites -- including our original blog post asking him to make a statement just like this (in contrast, by the way, while I've been quoted multiple times by the AP, I'm pretty sure they've never linked to Techdirt in an article). His post is pretty much exactly what I'd hoped Reuters (or others) would say (though, Ahearn is better at being diplomatic about the AP). Here are some key excerpts:

The Internet isn't killing the news business any more than TV killed radio or radio killed the newspaper. Incumbent business leaders in news haven't been keeping up. Many leaders continue to help push the business into the ditch by wasting "resources" (management speak for talented people) on recycling commodity news. Reader habits are changing and vertically curated views need to be meshed with horizontal read-around ones.

Blaming the new leaders or aggregators for disrupting the business of the old leaders, or saber-rattling and threatening to sue are not business strategies -- they are personal therapy sessions. Go ask a music executive how well it works.

Exactly. There's been too much misdirected blame placed on the internet, even though the internet has never been the problem. Not keeping up with what readers want is where the mistakes have been made.

I believe in the link economy. Please feel free to link to our stories -- it adds value to all producers of content. I believe you should play fair and encourage your readers to read-around to what others are producing if you use it and find it interesting.

I don't believe you could or should charge others for simply linking to your content. Appropriate excerpting and referencing are not only acceptable, but encouraged.

That's basically exactly what I had suggested Reuters say... so that's great. Once again, this makes me want to look for Reuters alternatives to any AP story I happen to come across.

Of course, I don't agree with everything Ahearn has to say, though I do agree with the overall spirit of what he's saying. He talks about the need to agree "on a code of conduct and ethics." I'm not against the concept, I just don't see how it's possible or even necessary. These things tend to sort themselves out. Players who are "bad actors" become obvious over time. Good players get rewarded for it, and you deal with some questionable players on the margin. Rather than worrying about what everyone else is doing, why not just focus on providing more value yourself?

Then there's this:

Let's identify how we can birth it and agree what is "fair use" or "fair compensation" and have a conversation about how we can work together to fuel a vibrant, productive and trusted digital news industry. Let's identify business models that are inclusive and that create a win-win relationship for all parties.

The thing is, the law says what's fair use, not any voluntary agreement. And "fair compensation" isn't determined by everyone chatting (that could be seen as collusion, actually), but in the market actually doing deals. I'm all for discussions on positive business models that are inclusive and create win-win relationships. That's why we highlight examples of that all the time around here. But I don't think discussing good business models means getting an entire industry to agree to use them ahead of time. For better or for worse (well, I'd argue for better), the world just doesn't work that way. The win-win business models are being developed already -- and that's great. Let's keep looking at those success stories, and pull out the important lessons from them -- but that doesn't mean everyone "agreeing" to things beforehand. Unfortunately, that's just not going to happen. There are too many vested interests to make it work. But the nice thing is that those who don't figure it out get swept out with the tide.

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Unlike The AP, It Looks Like Reuters Recognizes The Future

from the worth-the-read dept

About a year and a half ago, we wrote about a talk given by the CEO of the Associated Press, Tom Curley, supposedly about the future of journalism. It was a very strange speech. It talked about recognizing how times were changing and how the AP could no longer be a "gatekeeper." And... then spent a large portion talking about how the AP was going to be a gatekeeper, and was going to force other sites to stop quoting its content without paying. Since then, of course, the AP has backed up those contradictory words with its ridiculous war against aggregator sites.

What's surprised me, however, is that competing "wire" services haven't stepped into the breach. It seems like a wide open opportunity for Reuters to step up and say "we want to work with everyone -- and we're not going to freak out if you send us traffic." While it hasn't gone that far, a talk given by Reuters' Editor in Chief, David Schlesinger, to the International Olympics Committee Press Commission on rethinking journalism suggests Reuters recognizes the future a lot more clearly than the AP, and is looking to embrace it fully, rather than block it, like the AP.

The whole thing is absolutely worth reading -- especially the bits where he knocks the IOC for its ridiculous restrictions on both athletes and the press on how they can report. For example, apparently the IOC got mad at Schlesinger himself because he took some photos and posted them to his blog. Since he was only accredited as a reporter, not a photographer, the IOC demanded he remove the photos. Here are a few choice snippets. At the beginning he notes just how much people are using social networks to communicate these days, and then he says:

But the point, I hope, is clear.
The old means of control don't work.
The old categories don't work.
The old ways of thinking won't work.
We all need to come to terms with that.

Fundamentally, the old media won't control news dissemination in the future. And organisations can't control access using old forms of accreditation any more.

Those statements mean what they say and not necessarily more.

I am not arguing that newspapers and magazines and news services will die.
No, just that they must change.

He goes on to talk about how silly it is to think of "accreditation" and defining who is and who is not a journalist by pointing out that everyone is a journalist in some way. This isn't necessarily the "citizen journalism" trumpeted by some pundits, but a recognition that social networks make everyone the journalist of their own lives:

To say they can blog as long as it isn't journalistic, misses the point.

To a 23 year-old athlete, used to putting out a "news feed" of every detail of her personal life and training on various social media platforms, there simply isn't a distinction.

Her life IS a news feed. Her blog IS a publishing platform. Her Facebook page IS the daily newspaper of her life.

And none of these things is really private. They can get indexed by Google; they get searched; they can be public to the world with a potential circulation of every single user of the internet.

Take this scenario: I will easily aggregate my imaginary athlete's comments and thoughts on winning or losing or on the standard of judging with tweets giving the audience perspective from various parts of the stadium. I'll then add that in with mobile phone camera pictures and video posted on Flickr and youtube.

Well, my friends, who really needs the rightsholders, AP or Reuters if you can do that?

And this is the point where traditionalists freak out and talk about putting up special walls. But, Schlesinger seems to recognize both how that's silly, and how the real response is to not freak out about the threat, but to embrace the opportunity:

Some may be frightened of the picture I paint. Some may think I exaggerate. I actually get energised.

The only question I ask is: So what can we do to survive, or more fundamentally, to stay relevant?

I think the only path is to embrace the change and embrace the new. Longing for the ways of the past will not work.

We in the traditional media and you in the IOC must concentrate our efforts on defining and developing that which really adds value.

That means understanding what really can be exclusive and what really is insightful. It means truly exploiting real expertise.

It means, to my earlier point, using all the multimedia tools available and all the smart multimedia journalists to provide a package so much stronger than any one individual strand.

It means working with the mobile phone and digital camera and social media-enabled public and not against them.

Working against them would be crazy. Could you imagine gun toting guards trying to confiscate every phone off every spectator? That would become the story of the Games and it would ultimately fail, anyhow.
No, working with them is the answer.

Inspire them, and encourage them to do things that will enhance the Olympic spirit and actually improve the bottom line.

And, finally, he notes how silly it is to think that professional journalists are somehow above everyone else:

We have spent countless decades enveloping our activities in the cloak of professional mystery.

That era is over.

We must devote the time now to demystifying what we do, and working in concert with those who would seem to be a threat to the old order.

Remember that the world ultimately is a reciprocal place.

Treat people with respect and as partners, and they will partner with you.
Treat people as a threat or as criminals, and they will threaten your institution and ultimately bring it down.
This path doesn't have to be scary.

That last bit applies to so many industries today. It's great to see that, at least via these words, it looks like Reuters is really looking to embrace what the technology allows, rather than pulling an AP and pretending it can somehow turn back the clock.

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Reuters Bails On Second Life After Figuring Out It's Really Not That Interesting

from the if-a-tree-falls-in-a-forest... dept

One of the sillier attempts by businesses to look cool by setting up shop in Second Life was that of Reuters, which assigned a reporter to hang out in the virtual world full-time and report on it as if it were any other economy. While we noted at the time there might be some interesting stories in Second Life, that seemed to be taking a back seat to the publicity value of the stunt. It was surprising to learn that the Reuters reporter was still there until recently, when he finally gave up the beat, calling it "about as fun as watching paint dry." With 9 out of 10 efforts by businesses going into Second Life ending in failure, perhaps there wasn't much for a business reporter to cover any longer. For what it's worth, the reporter says Linden Labs should give up on the idea that Second Life is a business application -- not because of its shaky in-game economics, or because there's no value for there for most businesses, but because of technical problems. While those may be easier to solve for the company, they pale in comparison to the sheer pointlessness of real-world businesses establishing themselves in Second Life.

Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.

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Reuters Wants To Add Value To Anyone's News Stories

from the watch-this-space dept

While the Associated Press has talked a lot about adapting to a new internet-centric world, there's still very little evidence that it's doing anything different. It's still trying to act like a gatekeeper rather than an enabler. However, it appears that Reuters is actually experimenting with something interesting. It has a new project, called OpenCalais, designed to help any information provider extract useful metadata from written content. In other words, it's an automated system that you can run an article or a blog post through, and it will return useful data in a structured manner. For example, if you wrote an article about Google's earning report, it would note that the article was about Google, that it had to do with an earnings report, and maybe connect some important other points. The idea, then, is that the more useful semantic data that's there, the more useful things that can be done on top of it. For those who believe that better use of semantic data is the key opportunity for newspapers to jump to the internet age, this could represent a very big deal. Of course, there's a very big "if" in that statement. The service actually needs to work well and be useful. It also needs to attract users. There's a bit of a chicken-and-egg problem here, as the really useful apps built on top of that data won't come unless the data itself is available. Having Reuters behind the project suggests a strong initial base of content, but it remains to be seen how much adoption can actually be driven through this system. Some of it may depend on how much in the way of resources Reuters has put behind this project to jumpstart it (and whether that commitment continues after Reuter's acquisition by Thomson Financial closes). Either way, it's an experiment worth following, and one a lot more interesting than simply demanding that people pay more money.

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News Outlets Decide Not To Give Rugby World Cup Free Publicity

from the have-it-your-way dept

Just earlier today we had a post on how the NFL still thinks it can tell news organizations how they can do their job, in spite of fair use, and well, logic and reason. The Rugby World Cup kicks off Friday, and its organizers are involved in a similar spat with media groups covering the event. Back in April, organizers tried to put restrictions on the number of photos news outlets could publish online, and also how they were published (lest anything cover up a sponsor's logo). Major media outlets, including the AP, Reuters and AFP aren't playing ball, though, and are boycotting the event until the dispute is resolved. As much as the World Cup organizers would like to think they don't care, they depend on widespread media coverage and the free publicity it generates to drive their money machines. They say they're acting to protect companies that have paid for certain broadcasting rights, but what they're really trying to protect are the huge fees these companies have paid. They seem to think that letting news outlets print photos online threaten things like TV rights, but it would seem that the opposite is true. By reducing the amount of news coverage for the event -- which acts as publicity -- they're going to hurt the amount of interest people have in it. In turn, perhaps they won't be nearly as interested to follow it on TV or radio or anywhere else rightsholders have paid to deliver it. That's what really threatens their revenues, not the fact that people can go online and see photos from matches.

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