Weird Al File Sharing Censorship Was To Mock MTV

from the it's-all-explained dept

Last week we broke the story of Weird Al Yankovic's "Don't Download This Song" video being bleeped on MTV when the names of file sharing apps were mentioned. The NY Times thankfully got to the bottom of the story after a conversation with Weird Al himself. Apparently, MTV had told him two years ago (when the video was released) that they would not play it on TV without the file sharing names taken out. Yankovic himself added the beeps and tried to make them as extreme as possible to highlight the ridiculousness of it all:

Instead of subtly removing or obscuring the words in the track, I made the creative decision to bleep them out as obnoxiously as possible, so that there would be no mistake I was being censored.

He doesn't know if the video ever actually aired on TV, so it's likely no one even saw the bleeped video until MTV launched their online video site. He points out, as we noted, that the uncensored version is available on YouTube, but doesn't explain why embedding that video is forbidden as well.

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MySpace And MTV Catch Up To YouTube On Ad Spamming Uploaded Videos

from the this-is-revolutionary? dept

For quite some time, YouTube has allowed copyright holders to "claim" videos that contain their content. Rather than demanding a takedown, these claims allow Google to place ads on the videos and share some of the revenue with the copyright holder. That seems a lot better than random takedowns, and in fact Google's program has been very successful. So it should come as no surprise that others, including MySpace and MTV are about to offer the same deal. What's unclear, though, is why some are claiming that this is revolutionary. Seeing as YouTube has been doing it for a year, it's difficult to see how there's much to get excited about here.

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South Park Comes Full Circle, Though Viacom Doesn't Seem To Realize It

from the history-lessons-needed dept

Kevin Stapp writes in to let us know that Viacom has decided to put every episode of South Park online. The article quotes MTV Networks Chairman and Chief Executive Judy McGrath talking about having TV shows online doesn't hurt their viewership and could actually help: "One does not diminish the other by any stretch of the imagination." This is something that plenty of folks have noticed before, but perhaps something McGrath shouldn't be saying it as her parent company is trying to convince a court that YouTube is costing it money. McGrath's quote probably won't play very well in court.

However, what's even odder is that no one (in the article, at least) seems to recognize that this is simply a case of South Park coming full circle. The only reason that South Park even is a TV show is because of the video short created by Trey Parker and Matt Stone got passed widely around the internet back in 1995 and 1996. Also, once the show launched, it was one of the first TV shows that fans quickly put online and shared, helping promote the popularity of the show. I still remember people passing around links to the first few episodes in order to round up people to get together to watch the newest episodes on TV. And, what happened? You guessed it... Comedy Central flipped out and started threatening all of the sites that were hosting the episodes. Yet here we are, a decade later and its big news that the company has finally (partially) come to its senses?

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Was MTV's Rhapsody Decision Really Punishment For Microsoft Abandoning PlaysForSure?

from the playsforsure,-huh? dept

We chalked up MTV's decision to drop Microsoft for RealNetworks in its online music store efforts to MTV's typical internet bumbling. However, there is another interesting possibility. MTV dumped Microsoft to punish the company for pulling the rug out from under them when it killed off "PlaysForSure" DRM. You may recall that Microsoft used to have its own DRM that it tried to get pushed as an industry standard. The company called it "PlaysForSure" in a bit of marketing hubris to try to make sure people felt comfortable with it. There was just one teensy problem. When Microsoft decided to get into the business of selling its own digital music players, it wouldn't support PlaysForSure, making the name that much more ironic. When your own digital music players won't play your own PlaysForSure DRM files, you have a problem. Not only did it screw over all the users who had been buying PlaysForSure files, it hurt all the different music stores, including MTV's, that had bet on PlaysForSure. So, with that in mind, it's no wonder that MTV decided to find someone else to partner with. Of course, you can still point out that MTV should have known better than to trust in Microsoft's DRM, but that's an issue for another day.

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MTV Still Learning That Things Don't Come So Easy On The Internet

from the you-actually-have-to-offer-something-useful dept

MTV has had an awful lot of trouble over the years trying to become the MTV of the internet. It seems that the company rested on its TV laurels for way too long, and then totally misunderstood what the online world wanted, originally insisting that its archive of video would make it a player in the space. More recently, it tried to get into the music download business, but offered a me-too package that wasn't even remotely compelling. Almost no one used it. So, it should come as no surprise that MTV is now killing off its Urge music offering, that was launched together with Microsoft, and instead focusing on a new joint venture with RealNetworks' Rhapsody music service. Of course, once again, it's going to face the same questions as before about what differentiates this from anything else out there, and once again, it seems likely that MTV won't have a very good answer.

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