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Lexmark Trying To Help Users Print Less When They Print The Web
from the makes-sense dept
Last year, HP announced a special button that could be put on blogs to let users more easily print blog posts, without all the extraneous stuff on the website. At the time, we didn't see the value at all, but plenty of folks responded in the comments that it seemed like a good idea. It wasn't long before the folks at HP contacted us about trying the button out ourselves, so we put it on the page. It gets some use, though not an overwhelming amount. It appears that some people do actually print stuff out -- and they appreciate the simpler version.
Now, it appears that HP printer rival Lexmark is taking that idea much further by making it easier for users to eliminate a bunch of the junk on websites before printing them out -- so you only print out the stuff you really want. Unlike the HP initiative, this doesn't require the companies hosting the content to do anything, it takes care of it on the client side. Given the insane costs of ink, it's no surprise that printer companies have been a bit slow to adopt solutions that get people to use less ink -- but it's good to see them finally starting to recognize that it's probably for the best. Giving your customers reasons to like you, rather than hate you, tends to be a good long-term business strategy.
