TomTom's Attempt To Buy Tele Atlas Gets Even More Complex

Fri, Nov 16th 2007 12:59pm

Filed Under:
location based services, mobile phones, navigation

Companies:
garmin, navteq, nokia, teleatlas, tomtom

13 Comments | Leave a Comment..

Well Played Garmin. Well Played.

from the check-and-mate dept

Sometimes you just need to stand back and applaud a strategy that works so well. Many people thought that navigation device provider Garmin would be in trouble earlier this year after its main rival TomTom agreed to buy mapping service Tele Atlas and Nokia agreed to buy TeleAtlas' only real rival Navteq. Potentially, that could have left Garmin without a mapping partner, though it seem difficult to believe that Nokia would cut off Garmin. However, Garmin tried to outbid TomTom for Tele Atlas while also buying up 5% of Tele Atlas' shares on the open market, leading TomTom to significantly increase its own bid, from the original $2.5 billion offer all the way up to $4.2 billion. People were waiting to see if Garmin would go even higher, but instead, it pulled a nice switcheroo. First, it worked out a settlement with TomTom on various patent lawsuits the two were fighting, and then went in for the kill. Garmin signed a long term deal with Navteq, guaranteeing access to its maps for the next 10 years (6 years, with a 4 year option afterwards) and then dropping its bid for Tele Atlas. In other words, Garmin doesn't have to worry about being shut out from mapping services for 10 years (at which point other options may be available), it doesn't have to pay $3.3 billion to buy Tele Atlas, it forced its main competitor TomTom to spend $1.7 billion more than it wanted to. And, oh yeah, it'll make back a bunch of money when TomTom takes over Tele Atlas, because that 5% stake that Garmin had acquired will get sold at a nice premium in the acquisition. Well played, Garmin. Well played, indeed.

Thu, Nov 15th 2007 1:36pm

Filed Under:
location based services, mobile phones, navigation, patents, settlements

Companies:
garmin, tele atlas, tomtom

10 Comments | Leave a Comment..

Garmin, TomTom Settle One Fight, In Order To Concentrate On A Different Fight

from the just-merge-and-get-it-over-with dept

TomTom and Garmin have been involved in a really nasty intellectual property battle over the past few years, involving multiple lawsuits over multiple issues in multiple locations. It really was a case of patent nuclear war, where both sides were throwing whatever they could think of at each other. However, now that the two sides have something more concrete to fight over than market share, it seems they've decided to settle all of their intellectual property battles and simply focus on fighting over who gets to own Tele Atlas. Of course, as some people are beginning to notice, this may be a pointless battle, as both companies are going to face increasing competition from the mobile device arena -- especially from the likes of Nokia who forced Garmin to bid for Tele Atlas after announcing the acquisition of Tele Atlas competitor Navteq. So it really might not matter who wins the battle for Tele Atlas, as the market for standalone navigation devices may start to disappear.

Wed, Oct 31st 2007 8:20pm

Filed Under:
gps, mapping data, navigation data

Companies:
garmin, navteq, nokia, teleatlas, tomtom

16 Comments | Leave a Comment..

Garmin Doesn't Want To Be Left Without Maps... Bids On Tele Atlas

from the musical-mapping-chairs dept

Over the summer, navigation device maker TomTom announced plans to buy Tele Atlas, one of the two leading providers of mapping data. Earlier this month, Nokia announced plans to buy Navteq, the other major provider. That resulted in immediate speculation about how Garmin (TomTom's main competitor) would respond. Apparently, the answer is with lots and lots of money. Garmin has now put in an unsolicited bid of $3.3 billion for Tele Atlas, hoping to outbid its rival by 15%. So, at this point, a game of musical chairs begins, with Nokia, Garmin and TomTom fighting it out over the two mapping data providers. Since both TomTom and Garmin seem to feel that they need to have Tele Atlas, don't be surprised to see the price keep going up.

Mon, Oct 1st 2007 2:04pm

Filed Under:
location based services, mobile phones, navigation

Companies:
garmin, navteq, nokia, teleatlas, tomtom