It's Sad That It's Newsworthy When An Entertainment Industry Exec Decides Not To Sue Customers

from the sign-of-the-times dept

In noting that the Entertainment Software Association (the ESA) had hired the RIAA's VP in charge of its litigation strategy, we wondered if the ESA was going to ramp up lawsuits against customers. After all, over in the UK, there's been news about law firms suing hundreds for file sharing games. But, in the comments, someone pointed to an interview with the boss of EA Sports, Peter Moore, saying that he doesn't think it's a good idea to follow the RIAA's litigious path:

"I'm not a huge fan of trying to punish your consumer... I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games."

Of course, he also does make some other comments that suggest he very much views it as an "us vs. them" sort of thing, rather than looking for potential win-win solutions:

"We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing."

That's a bit of a mixed message, but at least it sounds as though EA is not anxious to sue its customers -- and, of course, EA is a major member of ESA, so hopefully it can help keep ESA away from going down this path as well. The next step would be starting to figure out ways to set up better business models that use so-called "piracy" to the company's advantage. Those will come eventually. In the meantime, though, how sad is it when it's newsworthy that an entertainment industry exec says he doesn't think suing customers is a good idea?

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RIAA Exec Jumps To The ESA: Expect Lawsuits Against Video Gamers

from the what-sort-of-references-does-he-have? dept

You would think that anyone taking an objective look at the RIAA would recognize what a complete disaster the organization has been over the past decade. It's fought off every new innovation in the marketplace (remember, it tried to kill off mp3 players as illegal), alienated a huge number of its biggest customers and failed to do much to actually get the industry in a position to capitalize on new distribution and promotional methods created by the internet. In other words, it's done plenty to hurt the industry while doing almost nothing to help it. You would think that might make folks in similar organizations think twice about hiring execs from the RIAA, but perhaps not.

The Entertainment Software Association -- basically the RIAA for video game companies -- has apparently hired a high level RIAA exec. And not just any high level exec, but the guy who was in charge of the RIAA's disastrous litigation efforts. The ESA hasn't been as widely reviled as the RIAA or MPAA (or even the BSA), but it has had its run-ins with folks in the past. And, of course, it was just about a year ago that the ESA's boss was whining that he wished more countries copied the DMCA. No wonder Davenport Lyons is having a field day suing people for file sharing video games. It appears that the video gaming industry is looking to follow in the footsteps of all the RIAA's mistakes.

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