Folks Can Digg Shoes For Needy Kids

from the looooots-of-shoes dept

With an offer that reminds me of the OLPC "give 1, get 1" promotion (but hopefully without the delivery complaints), Digg is selling a Digg-branded shoe, made by TOMS Shoes. For those who haven't seen its commercials, TOMS Shoes has the catchy promise (called One for One) that for every pair of shoes it sells, it gives away a pair of new shoes to needy kids in developing countries.

This bit of marketing is brilliant because it ties together a nice "reason to buy" story with a physical good (the shoes), and the whole story promotes both Digg and TOMS Shoes. Eventually, I assume Digg and TOMS could also easily create a Threadless-like store for more custom shoes (instead of T-shirt designs). The current shoe design was created by a Digg employee, but it seems possible that Digg users could submit shoe designs of their own. And apparently, TOMS shoes sells T-shirts, too, so Digg users may get to Digg/Bury some T-Shirt designs someday as well.

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The US Marines And The Mormons Are Buying Votes On Digg?

from the say-what-now? dept

The LA Times has a short story on one of a bunch of companies that claims to be able to let you buy votes on Digg (as well as some other sites, but Digg is apparently the main attraction). There have been a bunch of such companies over the years, but what caught my eye was the claim in the article that among the customers of this particular company were the US Marines, the Mormon Church and the Korean Dept. of Tourism. Perhaps I don't follow the Digg spamming world that closely, but I'd mainly assumed that it was focused on random publications or no-name companies incorrectly believing that getting onto the front page of Digg would boost the company into the big time. But the US Marines and the Mormon Church? That seems really odd. Oh, and as for the claims that if you get on the front page of Digg it can send tens of thousands of visitors to your site in a matter of hours... don't buy into the hype. Over the past few years we've been on Digg's front page a bunch of times and it certainly drives a nice stream of traffic, but never more than a few thousand visitors (sometimes significantly less). It's always nice when one of our stories makes it, but I can't see how the amount of traffic Digg drives could possibly be worth the rates this company supposedly charges.

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Digg And Others Sued For Infringing Infamous Computer Solitaire Patent

from the aren't-patents-great? dept

The Patent Troll Tracker is back from holiday vacation and he's got quite a post listing out a bunch of interesting (i.e., depressing) lawsuits involving questionable patents and even more questionable patent holders. In one case, the Troll Tracker even manages to track down a bizarre set of circumstances making it look like an associate at a well known IP law firm spent millions of dollars scooping up a bunch of patents for himself.

However, perhaps the most interesting is the third case discussed by the Troll Tracker. It involves the somewhat infamous patents of Sheldon Goldberg, which got plenty of attention back in 2004 when he started claiming that computer solitaire was covered by his patents. The two key patents are for a network gaming system and a method for playing games on a network.

It appears that after years of threats about these patents, Goldberg has now actually started filing lawsuits -- and some of the targets are a bit surprising. The one that stood out was Digg, as you don't often see companies like Digg involved in patent infringement suits (and, as far as I can tell, the news that Digg was being sued for patent infringement hasn't been mentioned anywhere else). Others sued over those same patents include some of the "usual targets" such as Google, AOL and Yahoo. However, it also includes a variety of media properties both big and small -- including the NY Times, The Washington Post, CNET, Tribune Interactive and (another slightly odd one) eBaum's World. While the patents themselves seem quite questionable, it's even harder to understand how these sites could possibly be violating those patents. Either way, perhaps the fact that Digg is now on the receiving end of a silly patent infringement lawsuit, it'll get more of the Digg crowd even more interested in the massive problems with the patent system. Update: Since a few people asked, the story is on Digg itself now.

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Why A Mainstream Digg Wouldn't Dumb Down The News

from the check-your-assumptions dept

A recent study from the Project for Excellence in Journalism finds that there is very little overlap between the front-page stories selected by traditional editors, social news sites and Yahoo News user recommendations. There is an interesting interpretation of this study from Nicholas Carr basically stating that if crowd-edited news were to take over the distribution of news, it will accelerate the "dumbing-down" of news.

This extrapolation might seem logical but it is done with a few assumptions that are highly debatable to the point of being downright unlikely. First, it assumes that social news sites are promoting mainstream news today, and uses the overlap with mainstream news as a metric to measure whether stories are dumb. Digg and Reddit might be aspiring to become more mainstream but this is not the case today. These sites are still largely serving a homogeneous technology-oriented user base, a niche community where stories about the iPhone are perfectly informative, interesting (and not dumb) to the community (which is kind of the point of a community news site). Second, it assumes that the social news community (the crowd) will stay constant as social news sites evolve to "take over" mainstream news dissemination. It is more likely that as Digg and Reddit (or new entrants) evolve beyond their niche focus, they will gain critical mass in a more diverse demographic and in turn, this diversity will influence and change the nature of their front-pages. Finally, Carr assumes that the editors of mainstream news sources get to define what's "smart news." There is no reason to believe that's true. This certainly doesn't guarantee that social news sites will work for a mass audience beyond the core crowds, but there's nothing in the current results to suggest that any of Carr's assumptions are accurate or that social news dumbs down anything. In fact, given how promiscuous people are with their news sources, the idea that a single source would help dumb down the news seems fairly ridiculous.

Teck Chia is an expert at the Insight Community. To get insight and analysis from Teck Chia and other experts on challenges your company faces, click here.

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