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stories about: "a&p"
(Mis)Uses of Technology

(Mis)Uses of Technology

by Mike Masnick


Filed Under:
streisand effect, youtube

Companies:
a&p



Supermarket A&P Makes Sure That People Associate Mock Gangsta Rap Video With A&P

from the nice-work,-Streisand dept

Well, here's an interesting variation on the Streisand Effect. Apparently, the well known supermarket in the northeastern US, A&P, recently fired two young brothers who worked at the grocery store for making a satirical gangsta rap video about the produce section of a supermarket. The brothers never actually mention A&P in the video, which is clearly just parodying typical gangsta rap videos, but the company now says that it's going to sue the brothers for a million dollars for defamation. Of course, in doing so, they've now made it so that a lot more people will both see the video and associate it with A&P. Before this, it's unlikely most people would have known that it was filmed in an A&P. But, now that they're suing... everyone will know and a lot more people will see it. It's hard to see how that's beneficial to anyone. In the meantime, the video remains up on YouTube:

26 Comments | Leave a Comment..

 
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