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ABC Makes Dot Coms Pay Up Front for Superbowl Ads
from the smart-move dept
Apparently, ABC is a bit concerned about the credit worthiness of a number of dot com companies. It's forcing a lot of companies to prepay for ad space during the Superbowl. While I doubt there are many companies that wouldn't pay, this is probably a smart move. It also shows you how long many people think some of these dot coms are going to stay around.
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