Is It Possible for iWon.com to Make Money?

from the gimmicks dept

Talk to just about anyone about iWon.com and they say it's a gimmick. In fact, it seems to anger a lot of people in the internet industry that such a company can "buy" their way into the portal space, by giving away money to users. I think anything's fair, but I agree that it's questionable as a value-adding business model. Now, some analysts are questioning whether or not iWon.com can generate enough revenue to stay in business (what a concept). If you do some back of the envelope calculations on their "marketing" expenses, you realize that they need to bring in quite a lot of revenue to make it work. Chances are they would need to prove their a credible competitor to Yahoo, which is unlikely.

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  1.  

    What are you saying now?

    identicon
    Timmy, Nov 3rd, 2000 @ 10:31pm

    I think 10 months later, iWon has proven itself nicely. AltaVista, Snap and Go have all needed to revamp themselves or leave the portal war. iWon is still standing tall.

    reply to this | link to this | view in thread ]


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