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1.  

   Less confusion = more profit

   

   Brick, Nov 15th, 1999 @ 10:02am

   
   

   It is extremely important that potential customers are not confused by logos that are similar. If GoTo spends a few million on marketing and flashing their logo in front of consumers, then they expect to reap the benefits. If Disney gets half of the "familiarity" benefits without spending any money, harm has been done.

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2.  

   Re: Less confusion = more profit

   

   Dan Miller, Nov 15th, 1999 @ 10:07am

   
   

   My issue is that the logos aren't close enough to each other to cause confusion. Disney is spending a crap-load of money to market the logo (every friggin ABC show has it), and if anything Goto.com is going to benefit from any confusion that may exist.

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3.  

   Domain silliness

   

   Aleks Delongue, Nov 15th, 1999 @ 6:55pm

   
   

   Why are they talking about adding new top-level domains when something even vaguely similar is considered a trademark infringement? Yes, go and goto are similar, but if you can't have similar domain names we're going to run out a lot faster than we already are.

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