Victoria's Secret: Selling Stock Online

from the how-to-pump-up-your-share-price dept

Well, this is interesting. Victoria's Secret is now letting visitors to its website buy stock in their parent company. Basically, they're acting like an E*Trade who only deals in one stock (and they're not selling the stock themselves - just acting as the broker). This takes the "buy what you know and like" concept a bit further to "buy what you know and like NOW!".

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