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   Todd, Jul 23rd, 1999 @ 1:22pm

   
   

   Integrating brick and mortar with Web is the biggest challenge for retailers, and no one has done this well (IMO). Take Barnes and Noble -- say I want to buy a book on-line, why can't they tell me whether the store nearest me (home or work) has it on hand and offer me the option of buying it via web or holding the book for a later in-store pickup. This is real integration and a real service that Amazon can't deliver.

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2.  

   Exactly

   

   Mike (profile), Jul 23rd, 1999 @ 1:52pm

   
   

   That's exactly what I'm talking about. Most of teh brick and mortar places have done nothing to integrate. It's stupid. I was happy to see one of the electronics retailers (suddenly I forget which) now has a program that will let you pick up items ordered over the web at one of their stores. More needs to be done, though...

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