Remember back when HBO sent a DMCA takedown notice to Google that included links to HBO.com
? Apparently, the various services, which do automated DMCA takedowns, haven't gotten much better. TorrentFreak has the amusing story of how Microsoft apparently is paying good money to LeakID to send DMCA takedowns, on behalf of Microsoft, to Google over links to Microsoft's own website
-- including to its store.
Note that the "original work" URLs and the "allegedly infringing URLs" are identical
. It really makes you wonder how much Microsoft pays to LeakID for this kind of "service." LeakID certainly has quite a history
of bogus takedowns, suggesting that whatever system it's using to issue these takedowns is a complete joke. But, of course, since there's no real penalty for bogus takedowns, LeakID can just keep sending completely ridiculous notices like this one. While Google caught this one before taking stuff down, that doesn't always happen. For a functioning DMCA that doesn't lead to censorship, it seems only reasonable to have real penalties for false takedowns and
(at the very least) a notice-and-notice system that gives someone a chance to respond before the content is initially taken down.