Non-profit Responds To Threatened Lawsuit From Ferrari By 'Remaking' Video To Hide The Ferrari

from the but-solidar-hits-back dept

Qûr Tharkasdóttir writes in to let us know that luxury automobile maker Ferrari is allegedly threatening to sue Swiss NGO Solidar (actually a network of NGOs focused on social justice) for daring to use a Ferrari in their recent commercial that appears to be making fun of rich bankers. The original is here (for now, at least):
In response, Solidar has released an updated version of the commercial in which, they've made a small change. See if you can spot it:
Just in case you can't see the videos, here are two screenshots. First from the original video:
And here's the "new" version. You might spot the change.
You'd think that a brand like Ferrari would know better than to threaten a group focused on increasing social justice around the globe. There's no way that argument ends well for Ferrari -- even if they "win."


Reader Comments (rss)

(Flattened / Threaded)

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    identicon
    Anonymous Coward, Feb 25th, 2013 @ 12:11pm

    They should add...

    "Computer graphics courtesy of" followed by the Ferrari logo. Since it's not for commerce, with no chance of confusion, trademark wouldn't apply. And I know they don't have fair use doctrine over there but it would pretty clearly be commentary too.

     

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    S. T. Stone, Feb 25th, 2013 @ 12:14pm

    Ha ha, excellent move on the NGO’s part.

     

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    Yakko Warner (profile), Feb 25th, 2013 @ 12:16pm

    Where's the funny button for articles?

    That's some funny stuff right there.

    Although they could've highlighted the offending party by making the caption read "Car obscured due to legal claim by Ferrari S.p.A."

     

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    McCrea (profile), Feb 25th, 2013 @ 12:24pm

    Switch it to a Lamborghini. I'm sure one of the companies accept the stigma of their products.

     

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      Qûr Tharkasdóttir (profile), Feb 25th, 2013 @ 1:21pm

      Lamborghini

      You bet. If I remember well, it was Lamborghini's boss that forced one of their workers to get rid of that Lamborghini he'd bought used.

       

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    identicon
    Anonymous Coward, Feb 25th, 2013 @ 12:29pm

    The idea of combining trademark, copyright and patent under the umbrella term of intellectual property induces stupidity in those who think that they own it. They think its ours, and therefore we decide where it can be used.

     

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    identicon
    Anonymous Coward, Feb 25th, 2013 @ 12:33pm

    IP Culture

    What would movies and TV shows look like if showing cars on screen required permission from each car's maker? Sure, it's ridiculous, but we've pushed intellectual property law to ridiculous extremes elsewhere, so why not here?

     

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      PaulT (profile), Feb 25th, 2013 @ 12:43pm

      Re: IP Culture

      A lot of productions already make a chunk of their budget from product placement, including cars (the Bond franchise, for example). I wouldn't be surprised if they started trying the opposite - one of our cars is seen in a film we didn't pay for and we think gives the car a negative image? Bring on the lawyers!

       

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        Anonymous Coward, Feb 26th, 2013 @ 3:50am

        Re: Re: IP Culture

        unfortunately, that does happen- it's why if a brand name s mentioned in a TV show, it's probably product placement.

         

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      identicon
      Anonymous Coward, Mar 19th, 2013 @ 3:47am

      Re: IP Culture

       

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    Anonymous Coward, Feb 25th, 2013 @ 12:39pm

    Perhaps I missed something, but I did not find a link to the alleged threat.

     

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    Anonymous Coward, Feb 25th, 2013 @ 12:50pm

    Looks like Swiss NGO Solidar hired the Olympics committee to come in and cover up the name brand in question no?

     

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    ahow628 (profile), Feb 25th, 2013 @ 12:54pm

    HDR

    Wow, that HDR filter really makes all the difference in the world.

     

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    Mr. Applegate, Feb 25th, 2013 @ 1:43pm

    Actually, could be a brilliant move

    Ferrari having seen the Streisand effect and knowing that there is no Such Thing As Bad Publicity, just got a bunch of free press.

    The over paid bankers will love it.

     

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      Anonymous Coward, Feb 25th, 2013 @ 2:06pm

      Re: Actually, could be a brilliant move

      Come to think of it, there probably IS a lot of overlap between "people who can afford luxury cars" and "people who enjoy abusing intellectual property law".

      I wonder if we're going to start seeing yacht advertisements featuring public libraries being burned down?

       

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    cryptozoologist (profile), Feb 25th, 2013 @ 2:40pm

    that settles it...

    i will not be buying a ferrari anytime soon

     

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    Mr. Smarta** (profile), Feb 25th, 2013 @ 3:01pm

    Not a Ferrari logo, me thinks.

    Looking at the video, the logo on the front of the car doesn't look exactly like a Ferrari logo. I zoomed in really close, and I could swear it reads either "RIAA" or "MPAA". Not sure. Can anyone else verify?

     

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      Tex Arcana (profile), Feb 26th, 2013 @ 11:37am

      Re: Not a Ferrari logo, me thinks.

      No no no no no, you have it all wrong!! It's the legal team's logo, and it reads thusly:

      Avv. Santa Ricci
      Avv. Gabriele Consiglio
      Avv. Paolo Lazzarino
      Avv. Gianluca Massimei

      FERRARI S.p.A.
      clo NCTM Studio Legale Associato
      Via Bissolati, n. 76
      00187 Rome (Italy)

       

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