Report Suggests China May Lift Console Gaming Ban
from the no-more-defaming-gaming dept
That's because China banned console gaming a decade ago. Due to a fear of harming the physical and mental growth of Chinese children, the government banned the manufacture, sale or import of all gaming consoles. The results are about what you'd expect, which is to say that there are all kinds of gaming consoles in the Chinese market, except they're either smuggled in or they're simply called something else in marketing material to get around the ban.
Beijing Eedoo successfully launched a multimedia entertainment console in the mainland market in April last year. But the company has changed the product name several times in order to avoid sensitive issues.
Jack Luo, chief executive officer of Beijing Eedoo, insisted his company is selling a "sports and entertainment machine", rather than a game console, to Chinese families.That's certainly one laughably transparent way to do it, I suppose. The other is to sell pirated games along with smuggled systems, which a select number of Chinese businesses do. With so little competition, the margins are extreme. They love the ban on consoles. Unfortunately for those engaged in selling these black market consoles, the Chinese government appears to be waking up to the uselessness of their law and is said to be considering lifting the ban entirely.
Rumors have circulated in the Chinese media that some international companies have already sensed the government's changing attitude. They hope to figure out the Chinese authorities' intentions so they can make a rapid response, analysts said.Sony Computer Entertainment (SCE), a subsidiary responsible for Sony's PlayStation business, set up a branch in South China's Guangdong province in June last year. The Guangdong branch will conduct training and research and development work for Sony.Microsoft introduced its Kinect, a controller-free game console, to the Chinese mainland in October last year. However, Zhang Yaqin, chairman of Microsoft Corp's Asia-Pacific Research and Development Group, said Kinect is not used for games in China but for other purposes, such as medical treatment and education.